Bill Stanley Guru of Reputation

Bill Stanley Guru of Reputation

News   •   Nov 30, 2010 12:57 EST

Bill Stanley

There are SEO systems here that are so advanced a former JPL employee applied for a job and promptly crawled into the fetal position. I left him in front of a UNIX terminal for an hour and I returned to find him sitting there starring at the same screen an hour later. My point is there are probably 5 people in the industry I might consider having lunch with.

SEO Breakfast Special
• Domain Names
• Keyword Research
• Content Delivery Speed and Uptime
• ALT Tags
• Links
• Site Structure
• Great Content.
• Flash? Google can't read movies

SEO Linking
SEO linking will always be an important part of an SEO Expert's diet, but how you link to some one is the key to having any type of success. If you are a web site relevant to "SEO Expert" and anothe website links to you as "ACME Corporation" they are by that anchor text describing your website as something unrelated to the search SEO Expert.If the same person were to be linking to you as "SEO Company" and your company provides SEO Services, you would of course benefit from that link.

SEO Linking Is Easy
Not so fast. You have to consider many SEO linking parameters to qualify each and every link you get. What is the Google PR passed on with a link. It depends on the PR of the page that links to you, the relevancy of the link and most of all how many other links are on the page linking to you that are diluting the amount of PR passed by that link. Furthermore you have to have the inbound link in place long enough for Google or another SE to pick up the link and then credit you for that inbound link.

How Do I Get Links
There were over a million ways to get inbound links when I started writing this article and by the time I finish there will be more. My point is you need to be creative when inbound linking. Submitting to Squidoo and other web 2.0 sites are great but you really need quality and relevant links to get you were you need to go.

Inbound Link and Rate of Acquisition thereof
How fast can your site pickup inbound links you may ask? Here are a couple considerations. How many times is your url mentioned in blogs x emails y im z social networks z1 aim z2 article diggs z3 well you get the point right? There is simply no way to fake good old fashioned popularity. And lets not forget data collected from tool bar vectors you installed that report your page views to Google. If you acquire Inbound links without all the other metrics in reasonable proximity to earth you just might sink your ship before it sails.

SEO Linking Summary
• How you SEO Link Is Key
• Who Passes Page Rank.
• All SEO Vectors Must Be Active
• You can't fool Google