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Facebook Attempts to Stave off Fake News, in Talks of Starting ‘Live’ News

News   •   Mar 29, 2018 03:10 EDT

Facebook is discussing the production of daily videos that would go or stream live in the site's Watch tab, with a number of media outlets.

The company is currently in talks with 10 leading news outlets about producing an average of 3-minute length videos that would go live in the Watch tab and could also appear in their News Feed, as reported by a source. News publishers would also be able to launch live videos during breaking news.

Facebook is expected to pay publishers up front to create the content, according to a person familiar with the program, who added that questions related to advertising on the section have not been answered yet.

When Facebook Watch launched last year, the company offered some publishers licensing fees or revenue to offset production costs, while others got a share of revenue generated from video ads on the platform. Some were guaranteed a minimum amount of ad revenue. At the time, deals struck with publishers such as Business Insider, Group Nine Media and Refinery29 were for Facebook Watch shows focused on topics such as animals, sexuality and cooking.

When asked about the news video initiative, a publishing executive said his company generally avoids deals with platform companies like Facebook and Snapchat unless they have a degree of exclusivity.

The social networking giant has been working on ways to combat the spread of so-called "fake news" on its site for the past year, and is now allowing users to fact-check stories with a ‘Related Articles’ section.

Facebook is examining the creation of everyday recordings that would go or stream live in the site's Watch tab, with various media outlets.

The organization is right now in discussion with 10 driving news outlets about delivering an average of 3-minute length videos that would go live in the Watch tab and could likewise show up in their News Feed, as detailed by a source. News distributers would likewise have the capacity to dispatch live recordings during breaking news.

Facebook is expected to pay distributers in advance to produce the content, according to a person close to this program, who added that inquiries identified with advertising on the area have not been addressed yet.

At the point when Facebook Watch propelled a year ago, the organization offered a few distributers permitting expenses or paid them for their creation costs, while others got a share of the income produced from video advertisements on the stage. Some were ensured a minimum amount of advertisement share. At the time, bargains hit with distributers, for example, Business Insider, Group Nine Media and Refinery29 for Facebook Watch indicates concentrated on themes, such as animals, sexuality and cooking. At the point when some information about the news video activity was received, a distributing official said his organization for the most part keeps away from organizations like Facebook and Snapchat unless they have a level of exclusivity.

The social networking mammoth has been taking a shot at approaches to battle the spread of purported "fake news" on its site for as far back as year, and is currently enabling clients to truth check stories with a 'Related Articles' area.