Mobile Ticketing is the method of online booking of tickets using smart phones and other mobile phones with internet connectivity and recently by using SMS, which is the standard feature in every mobile phones. The process of mobile ticketing is simple and user friendly. The mobile ticketing reduces reliability on printed-paper and plastic tickets. The mobile ticketing is widely adopted worldwide due to these aforementioned advantages. The penetration of smart phones, various mobile ticketing applications availability and internet connectivity are some factors helping the global mobile ticketing market to grow globally. The mobile ticketing can be used for booking tickets of movies, flights, trains among other transport services. Mobile ticketing allows the user to book tickets any time and place as per their convenience. Overall, the global market for mobile ticketing will show promising growth over the forecast period.
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The global mobile ticketing market is primarily driven by the increasing use of smart phones among consumers and the declining prices of smart phones, convenience of booking tickets anytime. Mobile ticketing eliminates the ticketing frauds, retains legitimacy, and considerably cost effective when compared to the traditional methods of ticketing. The availability of mobile ticketing applications for smart phones are also contributing to the growth of mobile ticketing market globally. The integration of urban mobile ticketing for public transportations are also gaining popularity in the mobile ticketing market. However, the mobile ticketing requires internet connectivity and the slow internet connectivity in some regions makes it tough to book tickets using smart phones, which might pose as a restraint to the global mobile ticketing market. Recent developments in mobile ticketing by the company Netsize, which enables ticketing via SMS, is trending in the global mobile ticketing market. This trend will be helpful for overcoming the aforementioned restraint in the global mobile ticketing market.
Global Mobile Ticketing Market: Market Segmentation
Based on mobile ticketing type, the global mobile ticketing market can be segmented into:
- Mobile Ticketing Applications
- SMS Mobile Ticketing
Based on the applications of mobile ticketing, the global mobile ticketing market is segmented into:
- Airline Tickets
- Railway Tickets
- Bus Tickets
- Movie Tickets
Based on the geographic regions, global mobile ticketing marketing market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. Among the aforementioned regions, North America dominates the market for mobile ticketing in terms of market share. With penetration of smart phones in the countries like China and India in the Asia-Pacific region, affordable and better connectivity of internet along with the increasing disposable income of consumers in the region is attributing to the growth of mobile ticketing market in the region and the market is expected to show considerable growth in the region. Latin America and Japan market for mobile ticketing is followed by the Asia-Pacific market. Latin America market for mobile ticketing is expected to register a double digit CAGR over the forecast period. The other regions such as Western Europe and Middle East Africa market for mobile ticketing will have stagnant growth rates over the forecast period.
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Some of the major players identified in the global mobile ticketing market includes, Masabi Ltd, Netsize, inmodo AB, Bigtree Entertainment Pvt. Ltd. and Open Mobile Ticketing Alliance among others.
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