The report on the Personal Care Market explores the global industry that is largely driven by increasing consumer disposable income and changing lifestyle. Despite fluctuating economies worldwide, the personal care industry is one of the few sectors that is comparatively unscathed.
The research report offers an insight into the size, scope and dynamics of the personal care market during the forecast period. It identifies key factors that have led to its present growth, highlights past and future strategies, and illustrates the industry’s benchmark for success. The report also analyses leading companies in the market, giving information regarding industry share, individual strengths and weaknesses, profit and market opportunities. By dividing the overall market on the basis of various parameters, the report reviews the largest and fastest growing segments as well as stagnant or slow-growing areas, factors essential for their success or failure, and their contribution to the global market.
The primary driving force of the global personal care market, as identified in the report, is rising disposable income which has enabled consumers to spend on the ever-widening industry. While personal care products for women were always a strong category, introduction of the men’s line of grooming products has propelled the market significantly. Even for women, innovative and improvised products such as multifunctional and cosmeceutical products have gained popularity. Commodities suited for specific skin and hair types have flooded the market and are catering to the customized needs of consumers. Media penetration, advertising and promotional offers have furthered the growth of the market. In developing countries, factors such as rapid urbanization, availability of international brands, and rise in spending power have largely fueled the market.
The market for personal care is highly diversified and can be broadly divided into two main segments: personal care appliances and personal care products. Personal care appliances have gained popularity worldwide and innovative products are penetrating new sections of the market every year. These appliances include hair clippers, hair setters (blow dryers, flat irons, and curlers), massagers, trimmers, and electric toothbrushes. The personal care product segment includes make-up, bath and shower, fragrances, deodorants, oral hygiene, personal hygiene, hair care, and skin care. The market is also categorized on the basis of age and gender.
- Companies mentioned in the market research report
The global personal care market consists of companies that dominate the products segment and those that lead the appliances segment. The major competitors of the personal care appliances market mentioned in the TMR report include Colgate-Palmolive, Johnson & Johnson, Royal Philips Electronics NV, Procter & Gamble, and Panasonic Corporation. Some of the top beauty care products companies are L’Oréal Paris, Avon Products, Unilever PLC, Estée Lauder and Procter & Gamble. Leading Companies in the world hygiene industry are Colgate-Palmolive Company, Unilever, Johnson & Johnson, Godrej Industries Ltd., Helen of Troy Ltd., and Proctor & Gamble Company.
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