Active, smart, and intelligent packaging, often referred to as advanced packaging, is a type of packaging that not only store but also monitor and alter their contents. This is done to keep the packaged material fresh for a longer period of time. The prime end users of active, smart, and intelligent packaging are the food and beverages and pharmaceutical industries, since maintenance of the quality of these products is paramount to their efficacy as well as safety. The food and beverages industry, in particular, has emerged as a prime end user of advanced packaging owing to the globalization of the food and beverages market.
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Rising demand for packaged food is a major driver propelling the global active, smart, and intelligent packaging market. Since packaged food has to be kept fresh for longer periods than fresh produce, active, smart, and intelligent packaging is often used to ensure that its quality remains consistent through transportation and sale in distant locations. Rise of the modern lifestyle, which necessitates large-scale usage of packaged food, is another driver acting on the global active, smart, and intelligent packaging market. On the other hand, the high testing costs of advanced packaging are one of the prime factors hampering the development of the global market. Since the technology is still relatively new and not yet widespread, R&D in active, smart, and intelligent packaging is still a costly affair, but steady demand for advanced packaging in the coming years will help the key players overcome this restraint
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