Prudential Financial, Inc.

Adding Guaranteed Income Solutions to Retirement Plans is the Focus of New Prudential Web Site

Press Release   •   Nov 15, 2011 04:25 EST

 Market volatility, people living longer, rising retirement costs, and the migration away from traditional pension plans all add up to a need for innovative workplace retirement solutions according to a web site launched by Prudential Retirement. Prudential Retirement is a business unit of Prudential Financial, Inc. (NYSE: PRU).

“We know that many Americans are struggling with substantial retirement income challenges today,” said Srinivas D. Reddy, CFA, senior vice president, Institutional Income, Prudential Retirement. “We believe that people, most notably baby boomers, recognize they must shoulder more personal responsibility to finance longer and more expensive retirements. The goal of our website is to help the intermediary community view Prudential’s income solutions as a way to help individuals take charge and address their personal challenges.”

The new web site, www.incomechallenges.com, provides plan consultants, advisors, and sponsors multi-media content across a broad range of retirement income related research topics and thought leadership perspectives. The site also offers a closer look at Prudential’s approach to helping the growing number of retirement plan participants who seek guaranteed income.*

“This new website is the latest in a series of digital tools that we have brought to the marketplace to assist plan consultants, advisors and plan sponsors in understanding Prudential Retirement full suite of retirement income solutions and how they can add value to a company’s retirement plan,” said Kara Segreto, chief marketing officer of Prudential Retirement.

*2010 Greenwald Survey ACLI. Guarantees are based on the claims-paying ability of the insurance company.