Air care market is one of the growing sectors currently and is expected to show significant growth during the forecast period. Air care market is segmented by product type into candle air fresheners, liquid air fresheners, gel air fresheners, liquid air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, spray/aerosol air fresheners and others. Spray/aerosol air fresheners held the largest market share followed by electric air fresheners in 2014 and would be the same during the forecast period of 2015 – 2021. Product innovation, such as the foray of anti-bacterial room sprays, is the major factor that is expected to drive the growth of the spray/ aerosol air fresheners market during the forecast period.
The global air care market is expected to witness high growth during the forecast period, particularly due to increasing demand of air care products in emerging countries. Factors such as high level of dust and pollution and increase in population are the major drivers of the air care market.
Based on distribution channel types, air care market is segmented into retail and business to business. Retail segment held the largest market share followed by business to business segment in 2014 and would be the same during the forecast period of 2015 – 2021. Increase in population and increase in car production is fueling the demand of retail segment globally.
The global air care market, by geography is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Europe holds the largest market share in the air care market followed by North America, Asia Pacific and Rest of the World (RoW). However, in 2021, Asia Pacific will be the largest market share followed by Europe.
Among all the regions, Europe holds the highest market share of 34.4% in 2014, followed by North America. In 2014 North America held a market share of 32.2% in global air care market. However, in 2021 Asia Pacific will be the highest market share of 31.7% followed by Europe.
Key players profiled in this report include Procter & Gamble Co., Henkel Group, Reckitt Benckiser Inc., Church & Dwight Co. Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation Reckitt Benckiser Inc., Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc.