Air freshener is an aerosol spray that is used in homes or offices or any other commercial environments to emit fragrance, get rid of nasty odors and freshen the air. Air fresheners or room fresheners are largely becoming popular due to their availability in varied fragrances. The global market for air fresheners is witnessing significant growth due to changing demographic trends. The worldwide market for air fresheners is expected to reach the value of USD 8.2 billion by 2015. This growth is expected to be driven by increasing consumer inclination towards various fragrant products such as candles, fragrance gels, sprays, and others.
Growing importance of aroma therapy is also expected to propel the growth of air fresheners in the global market. Rising living standards and growing income levels are also expected to fuel the growth of the air fresheners market in the coming years. Moreover, changing propensity of consumers to spend more amounts of time and funds in creating an ideal atmosphere at home is also contributing to the growth of the air fresheners industry.
Role of aromatherapy has been significant in driving the air fresheners industry. The concept of aromatherapy tends towards use of different types of fragrances to enhance the mood and health of an individual.
Europe is the largest regional market for air freshener products due to the growth in disposable incomes and high living standards. Europe and US together account for the lion’s share in the global air fresheners market.
Worldwide market for air fresheners was affected by economic recession in the past, however, with the recovery in global economy, this industry is reporting significant growth rates in most of its segments.
The major segments this market include
- Gels & Candles
- Car Air Fresheners
- Electric Air Fresheners
- Other Household Air Fresheners
Some of the major players of air fresheners market include Church & Dwight Co. Inc., California Scents, Ada Electrotech (Xiamen) Co. Ltd., Car Freshener Corporation, Godrej Household Products Ltd., Air Delights Inc., Procter & Gamble, ACS Giftware Industrial Ltd., Reckitt Benckiser Group Plc., and others.
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