If Ford manages to increase the fuel economy numbers; it ensures having lesser problems in hiking the prices. Farley agrees that if Ford motors manage to keep a check on the fuel prices, it’ll be much easier for them to change this overall perception among their American consumer market. Ford has introduced technologies such as EcoBoost – engines using the direct fuel injection system to enhance the fuel economy by as much as 20%. Buyers are already taking a note of that it seems but it still has a long way to go.
After a tremendous gain of 68% in the year 2010, the shares of Ford Motors have fallen 34%this year. Ford is now planning on redesigning the Lincoln luxury line of cars. Farley said that the Lincoln was all set to have a unique body style – completely different from the current lineup of Ford vehicles. Lincoln sales have dropped by 11% this October.
Jim Farley agrees that Lincoln has been neglected by Ford and it is now time that people wake up and take notice of the same in order to revive it. Ford being the second largest automobile manufacturer in the United States, earned $6.6 billion in the first three quarters of 2011 owing to the sales of the successful Ford Fiesta and the Ford Explorer. These two cars have attracted buyers around the world and it is no different in the United States.
Ford now has the task of getting back in to profits from here on. Knowing the legacy carried by Ford, it can surely turn things around. It will depend a lot on the perception of Americans on its diverse range of vehicles – be it Ford trucks or cars.
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