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Analysis of TV Ad-spending Market Trends and Drivers in 2015-2019 Report

Press Release   •   Aug 19, 2015 08:28 EDT

Global TV Ad-spending Market 2015-2019 is the latest addition to ReportsnReports.com industry research reports collection. The report is about 86 pages & provides - 38 Exhibits; the report is published in August-2015.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019. TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

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This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

Key Regions: APAC, Latin America, North America, ROI, Western Europe

Key Vendors: American Express, Comcast, Ford, P&G, Pfizer, Verizon Communications

Other prominent vendors : AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L'Oreal, Nissan, Time Warner, Toyota, Walt Disney

Market Driver: TV Advertisements with Digital Touch Points

Market Challenge: Increase in Time Spent on Digital Media

Market Trend: Subscription-based Models

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

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List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Global TV Advertising Segmentation
Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 4: Global TV Ad-spending by Technology 2014 and 2019
Exhibit 5: Global Free to Air TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 6: Global Multichannel TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 7: Global TV Ad-spending Market by Medium 2014
Exhibit 8: Global TV Ad-spending Market by Medium 2019
Exhibit 9: Global TV Ad-spending Market by Linear TV ($ billions)
Exhibit 10: Global TV Ad-spending Market by PC ($ billions)
Exhibit 11: Global TV Ad-spending Market by Smartphones ($ billions)
Exhibit 12: Global TV Ad-spending Market by Living Rooms TV ($ billions)
Exhibit 13: Global TV Ad-spending Market by Tablets ($ billions)
Exhibit 14: Global TV Ad-spending Market by Dynamic Linear TV ($ billions)
Exhibit 15: Global TV Ad-spending Market by Geography 2014
Exhibit 16: Global TV Ad-spending Market by Geography 2019
Exhibit 17: TV Ad-spending Market in the North America ($ billions)
Exhibit 18: TV Ad-spending Market in the APAC ($ billions)
Exhibit 19: TV Ad-spending Market in the Western Europe ($ billions)
Exhibit 20: TV Ad-spending Market in the Latin America ($ billions)

And more.

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