Appello Systems AB

Appello’s GPS Navigator Wisepilot pioneers with Live Traffic in UAE

Press Release   •   Feb 14, 2011 04:37 EST

“The United Arab Emirates is quickly becoming an important market for us. We early adapted Wisepilot to Arabic and now we are pioneering with Live Traffic. With the current traffic situation in the federation there is a great user value with Live Traffic. Appello has through Wisepilot been able to be the first GPS Navigation system on the market to offer such an advanced traffic service in UAE,” says Peter Tyreholt, Director Product Management at Appello.

Up-to-date traffic information from NAVTEQ will give users of Live Traffic an automatic route alternative when it is possible to save time compared to traffic conditions along ongoing route. All traffic congestions are also visible on map and estimated time to arrival is always set to incoming traffic information. Wisepilot also gives users the opportunity to contribute to further enhance the quality of the traffic information by anonymously sending travel information to Appello and NAVTEQ.

“We are delighted to be part of Appello’s launch and to support Live Traffic by providing the most comprehensive traffic information available in the UAE; NAVTEQ is the only company currently offering data for Dubai, Abu Dhabi and Sharjah,” added Ghassan Freij, NAVTEQ General Manager MENA.

Live Traffic for United Arab Emirates is already released and can be bought through Wisepilot’s own in-appshop. One week cost 2.95 EUR and lifetime 29.95 EUR. Live Traffic is now available in more than ten countries. Wisepilot has widespread distribution in Europe, Africa and the Middle East and is customized to all markets covering over 20 languages. Distribution goes via mobile operators, handset manufacturers and applications
stores such as BlackBerry App World and Android Market, as well as via Wisepilot’s website, www.wisepilot.com. Wisepilot is also preinstalled on all Sony Ericsson phones with GPS.

For more information, please contact:
Peter Tyreholt, Director Product Management
Mobile: +46 730 255 855
E-mail: peter.tyreholt@appello.se
www.flickr.com/wisepilot | www.facebook.com/Wisepilot

Appello is a leading provider of mobile map, search and GPS-navigation services and offers turn-key solutions to mobile operators, handset manufacturers, automotive, OEM and enterprise customers. Appello has developed WISEPILOT™, a unique and award-winning map, search and navigation platform for mobile devices. Based on WISEPILOT™ Appello has deployed solutions with some of the largest mobile network operators and mobile handset manufacturers including LG Electronics, Sony Ericsson, MTN, T-Mobile, TIM, A1, KPN and TeliaSonera. Appello is privately held and headquartered in Gothenburg, Sweden.