Retail purchase and sales through public access websites is known as electronic retailing. E-tailing is the short form of electronic retailing. Automotive e-tailing is online retailing of automotive components and parts in aftermarket. The other distribution channel of automotive aftermarket is brick and mortar stores. Brick and mortar business is the selling of automotive components by a physical store.
Automotive original equipment manufacturer (OEM) vendors are those manufacturers who manufacture automotive components that are used by automobile manufacturers for vehicle production. Automotive 3rd party or aftermarket vendors manufacture replacement parts of a vehicles after it is sold to customers. DIY (Do It Yourself) customers themselves install the automotive component and DIFM (Do It For Me) get the component or part installed by another technician.
The market is segmented by vendor type into OEM vendors and 3rd party or aftermarket vendors. By service type the market is segmented into DIY and DIFM. By vehicle type the market is classified into passenger vehicles and commercial vehicles.
By geography the market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. North America is a significant automotive e-tailing market. The U.S is a major market in the region and also the second largest automotive market in the world. Other significant automotive e-tailing markets in the region are Canada and Mexico. Europe is another major automotive e-tailing market.
Germany is a significant market and the largest automotive market in Europe. The U.K, France, Italy and Spain are the major automotive e-tailing markets in Europe. Asia Pacific is a significant automotive e-tailing market. China is a significant market in the region as it is the largest automotive market in the world. Japan, South Korea and India are major automotive e-tailing markets in Asia Pacific. Adoption of automotive e-tailing is low in Middle East & Africa and Latin America. Iran, South Africa, Brazil and Argentina are major automotive e-tailing markets in Middle East & Africa and Latin America.
Currently automotive e-tailing penetration is low as compared to brick and mortar stores but it is anticipated to grow in future. Rise in demand for e-commerce business channel including same-day delivery concept is anticipated to increase the adoption of automotive e-tailing. Increased continence, faster delivery and greater selection range is making customers choose automotive e-tailing over conventional brick and mortar purchase.
Rising demand for better service from aftermarket industry is anticipated to increase the adoption of e-tailing among automotive aftermarket suppliers. Other than customers, automotive technicians are preferring e-tailing for purchase of automotive components due to same day component delivery. Increase in average age of vehicles are anticipated to increase demand in automotive aftermarket and subsequently adoption of automotive e-tailing will rise. DIY customers prefer on-line purchase due to low price, ease of purchase and home delivery. A major restrain for automotive e-tailing market is managing high inventory levels.
E-tailing firms maintain high inventory to increase customer service. E-tailing firms maintain high volume of products find it difficult to maintaining quality as counterfeit products may be sold to customers. A major opportunity for automotive e-tailing is increasing acceptance of electric and hybrid vehicles across the world. Major automobile manufacturers’ plan to increase production of electric vehicles in future.
The report provides the various competitive strategies adopted by key players operating in the market to gain market share. Company profiles include company details, market presence by segment and geography, strategic overview, SWOT analysis and historical revenue. The report also contains details of market share analysis of key players in the market. Major firms operating in the automotive e-tailing market are Amazon (the U.S), eBay Motors (the U.S), Alibaba Group Holding Ltd. (China), AutoZone, Inc. (the U.S), Delticom AG (Germany), Rock Auto LLC. (U.S), O’Reilly Automotive Inc. (U.S.), CARiD.com (U.S), Advance Auto Parts, Inc. (U.S) and Wal-Mart Stores, Inc. (the U.S) among others.
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