Baby Monitor is a device used to monitor the babies in the absence of parents. It can transmit audio with the help of radio transmitter unit and also consist of a video output to the receiver. The primary use of baby monitor is to allow the attendant to monitor the baby while out of hearing distance from the baby. Apart from this, some baby monitors come with built-in lullabies, temperature and movement trackers. The increase in the number of employed parents in developed countries has led to the rise in day-care centers. Baby monitors allow them to monitor more number of infants simultaneously. Hence, there is increase in the demand for the product in day-care centers as well as homes. Furthermore, the rise in the online retailers offering a wide range of baby monitors has increased the accessibility and convenience especially for working parents. However, one of the major restraints faced by the market in developed countries is the low birthrate caused by increased stress levels, sedentary lifestyle, ultimately resulting in low fertility rate.
Baby monitors are available in several different models and features. The global baby monitors market can be segmented on the basis of technology such as standard, digital, video, and movement tracker baby monitors. Standard baby monitors indicate the receiver through messages or lights when the baby cries. Digital baby monitors are equipped with more advanced technology that can give digital displays of the baby rather than just lights. In case of video monitors or baby cams, the parents can visualize their baby and keep an eye on their activities. Movement trackers with the help of sensor pads attached under the mattress are equipped with a mechanism to send alarm during the inactivity of the baby especially in case of sudden infant death syndromes (SIDS) are known as movement trackers. Baby monitors are also available with wired or wireless models, where wireless baby monitors have add-on advantage of portability. These are easy to install and can be connected to WLAN. Recent developments related to integration of mobile applications and medical devices that work with the smart phones and tablets have attracted the users due to their convenience.
Geographically, North America is the largest market for the baby monitors followed by Europe due to better technological infrastructure and acceptability of the innovative and niche baby care products. Enhanced awareness related to baby care and high expenditure capacity of the parents is propelling the use of baby monitors. Rise in the demand from emerging markets such as Asia Pacific and the Middle East is expected to the drive the growth of baby monitors market. Expansion of the demand for baby monitors is subjected to changing lifestyles, rising disposable income, level of awareness in parents related to child care and efficient retailing. China, Japan, and India, thus, rank among the key regions in emerging economies. Additionally, Rest of the World is observed to be the most potential market during the forecast period from 2015 to 2023. The overall market scenario projects that North America is the leading market for baby monitors and Asia Pacific is the fastest growing market in the near future.
Some of the Key Players operating in the global baby monitors market include Koninklijke Philips, Motorola, Samsung Electronics, Lorex Canada and Angelcare. Some other prominent players in this market include Sony, Dropcam, Genexus, iBaby labs, Shenzhen Foscam Intelligent Technology VTech, Withings and Graco.
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