Best Buy

Best Buy Debuts "Health Technology" Section at Three Chicago-Area Stores Nov. 6

Press Release   •   Nov 03, 2011 06:47 EDT

 Best Buy's all-new 1,200 square foot department helps consumers
explore and learn about new health technologies

Grand opening events will feature in-store demos, local radio
personalities and health and wellness product giveaways

MINNEAPOLIS (Nov. 2, 2011) - As more busy consumers focus on their personal well-being and taking better care of themselves, Best Buy (NYSE: BBY) is exploring ways to make it easier for them to learn how to live healthier every day.  On Nov. 6, Best Buy will launch a "Health Technology" selection at three Chicago-area stores at Butterfield Road, Downers Grove South and Orland Park.  The 1,200 square foot department is dedicated to helping consumers achieve their goals like never before with a broad array of the latest health technology tools in personal care, stress management, and sleep improvement as well as the more traditional health and fitness categories.

Best Buy's "Health Technology" section brings together the latest technologies and tools to support fitness, sleep and nutritional goals, plus the latest innovations in beauty technology for skin, face and hair. In the new department, customers will find some of the hottest products from leading manufacturers such as: the Fitbit Ultra - wireless activity tracker; Withings WI-FI Digital Body Scale, automatically sends your weight to your smartphone or PC; iBaby to monitor your baby from anywhere on your smartphone or computer; the Zeo sleep manager, which helps you better manage and improve your sleep; and the Tanda Clear+, which customers can use in the comfort of their home in an effort to help clear up acne.  In addition, the department also features state-of-the-art heart rate monitoring watches, pedometers, special sport MP3 players, ear buds, headphones, blood pressure monitors and many more of the latest health and beauty tech products. 

The three Chicago-area Best Buy stores will serve as test locations for Best Buy's evolving "Health Technology" selection.  "Much of the current understanding is in simply knowing your numbers. Today's tech products can help people manage their health, wellness and personal care in amazing ways," said Kurt Hulander, senior director for health. "Our goal with this department is to make it easier for consumers to understand and integrate this amazing technology into a healthy lifestyle, by enabling them to track and improve their health and well being. We expect to learn a lot about how Best Buy can help people make the most of these new devices when caring for themselves and their families."

Health Tech Grand Openings
At 12 noon, Nov. 6, 2011, the Butterfield Road, Downers Grove South and Orland Park Best Buy stores will celebrate the opening of the "Health Technology" section with events featuring in-store demonstrations of the latest and hottest health technology products, local radio personalities and health technology product giveaways.  The first 50 customers at the Nov. 6 events in these three stores will receive a free gift bag with a selection of health items, plus a $10 Best Buy gift card.

Also, consumers interested in health, fitness and personal care tech products will have access to trained Best Buy Blue Shirts to help them better understand how this technology can support their health and personal care goals. Whether helping to relax, rest and revive or helping download exercise or nutrition data to your app or computer, Best Buy's Blue Shirts are equipped to assist consumers with product demonstrations and in-store interactive tools to show how these devices can help.

Consumers wanting to learn more about the Health Technology section and its selection of health and fitness offerings at these three stores can visit www.bestbuy.com/health

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com.

Contact:                                                                                                                                                          
Paula Baldwin
Best Buy PR
612-291-6126
Paula.baldwin@bestbuy.com