Blueair Sense air purifier wins world’s most prestigious product design prize, the ‘red dot’ best-of-the-best award

Press Release   •  Mar 14, 2013 09:02 EDT

Chicago March 12 – Blueair’s contemporary Sense air purifier has won global recognition for its outstanding design excellence by beating over 4,600 competitors to win a ‘red dot: best of the best’ award, reserved for only the very best products with genuinely groundbreaking design. The ‘red dot’ awards are one of the world’s most sought after design honors and serve as an internationally recognized quality label for brilliant design achievement.

The Sense, which harnesses radically different design, new technologies and eco-friendly materials, won the enthusiastic support of the 37-member jury of experts charged with selecting the ‘protagonists of a highly developed design culture and design industry’. Blueair’s Sense air purifier was one of just 58 products winning the sought-after ‘red dot: best of the best’, the highest award in the competition with just 1.2% of all entries considered worthy of the prize.

The ‘red dot’ awards, organized annually by the Design Zentrum Nordrhein Westfalen in Germany, are considered the world’s most renowned product design competition recognizing outstanding product design and celebrating the team behind the concept.

“We are thrilled to be honored by the red dot jury for all the creativity and hard work we’ve put into creating the Sense as a game changer in the indoor air purification industry,” says Bengt Rittri, founder and owner of Blueair. “We’ve given the Sense a blockbusting, cool design to bring indoor air cleaning into the modern era and ensure air purifiers become as natural a part of the home as a vacuum cleaner or fridge.”

Innovated with love in Sweden, Blueair Sense was designed by the globally acclaimed Claesson Koivisto Rune architectural and design agency in the Swedish capital Stockholm to deliver an out of the box experience beyond efficiently cleaning allergens, viruses and other airborne indoor pollution. They created a contemporary glass and steel design for the Sense, providing a warm, tactile and highly efficient air purifier that helps to ensure the air people breathe indoors is as pure as nature intended.

A unique interactive motion-sensitive glass top allows users to change speeds with simple hand swipes above the scratchproof surface. The Blueair air purifier employs a second generation HEPASilentPlus™ filtration system that removes germs, dust and smoke from the indoor air we breathe for enhanced health and wellbeing.

The ‘red dot’ award is the fourth major international design accolade since Sense was launched in mid-October 2012. Sense has already been honored by Japan’s Institute of Design Promotion, Sweden’s ‘Design S’ awards and the 2012 Good

Design Award from the Chicago Athenaeum Museum of Architecture and Design.

Founded in 1996, Blueair has strived ceaselessly to deliver both the best performing and best designed air purifiers that will enhance people’s health and wellbeing indoors at home, work and play, where many of us spend 90 percent of our time. The award-winning Sense is the latest and most avante garde member of the Blueair family of indoor air purifiers, cleaning the air in rooms up to 14sq meters (140 sq.ft) of 100% of all pollutants every 12 minutes to give people indoor air as pure as nature intended.

For more information, please contact:

USA Public Relations

Noah Johnson, Marketing Communications Associate, Blueair, Inc.

Tel: 312.465.9200


International Public Relations

David Noble, RocketComms, London, UK

T: +44 7785 302 694


About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

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