Packaging industry demands continuous packaging up gradations to drive in more customer attraction, thereby increasing the sales of the product. Bottle redesign is the most widely used strategy in the packaging, especially from the food and beverage industry. Bottle redesign includes re-shaping of the bottles, redesigning of labels, logo redesign, and others. Even the most successful, established and easily recognizable brands require a timely brush up regarding bottle designs. Enhancing the shelf appeal of the bottles by redesigning them, marks the beginning of brand makeover. In the recent era of a competitive market, brands need to stay relevant to their customers and packaging designs to survive in the bottle redesign market.
- Bottle Redesign Market: Market Dynamics
The packaging lifecycle requires continuous transformations in its product designs to enhance the aesthetic appeal of the product, enhance the brand level and attract more customers. These factors drive in the urge to redesign the bottles, especially in the food and beverage industry. Functional attributes such as re-close ability, portability, easy handling of bottles also drive the redesign bottle market. Another factor that drives the bottle redesign market is the changing consumer design preferences and the desire to stand apart in the market competition among the brands.
As per the recent trends in bottle redesign market, packaging industry emphasizes on bottle reshaping, logo redesigning by the brands, redesigning of the labels and using innovative designs for the bottles. In the beverage segment, In Zone Brands Inc., redesigned its Tummy Tickler bottles- a children’s drink, to improve its grip ability for the children. Established beverage brands like Coca-Cola, Pepsi redesigned its bottles from basic bottles to curvier bottles making it easier to hold and this is increasing the growth rate of bottle redesign market.
With bottle redesigning having an advantage for the brands, it also poses a threat regarding bottle redesigning cost. Since packaging industry requires continuous changes, brands find it difficult to cope up with the pace of changes demanded by the packaging industry as they have to continuously invest time and money in redesigning of the bottles this is a limiting factor for bottle redesign market.
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