Canada home healthcare market represents a wide range of home medical devices and services to support patients with chronic disease conditions. The risk and prevalence of chronic and lifestyle related diseases are constantly increasing in Canada which would drive the acceptance of home medical devices and services, consequently leading to the growth of the market. Moreover, changing demographics in Canada further supports the growth of Canada home healthcare market. Statistics Canada projected that around 5 million people in Canada were aged over 60– 65 years in 2011 and the number is expected to double in the next 25 years (10.4 million). Such change in demographics will shift a substantial portion of population to the higher risk level for illnesses that demand continuous medical intervention. Thus, this factor would in turn increase the utilization of home healthcare devices and services hence driving the market growth. Moreover, advancement in technologies, increasing sedentary lifestyle and growing preference for alternatives to hospital based long-term care also supports the Canada home healthcare market growth. However, high costs coupled with strict regulatory environment restraints the market growth. The Canada home healthcare market is estimated to be USD 10,449.1 million in 2013 and is expected to reach USD 18,939.9 million by 2020, growing at a CAGR of 8.9% from 2014 to 2020.
The Canada home healthcare market has been studied from three perspectives: by device types, by services and by provinces. Based on device types, the market has been segmented into four categories: diagnostic and monitoring devices, therapeutic home healthcare devices, home mobility assist devices and medical supplies. Among these, diagnostics and monitoring devices are accounted for the largest market, capturing over 30% of the total Canada home medical devices market in 2013. Efforts of the Canadian government to increase awareness about hypertension, diabetes and sleep apnea management through home monitoring drives the growth of diagnostics and monitoring devices segment. Moreover, home mobility assist devices market segment recorded the lowest revenue in 2013 owing to the low cost of market constituents such as cranes and crutches, walkers and rollators and others.
According to the report, the Canada home healthcare market is primarily driven by the rising number of patients who suffer from ailments such as diabetes, arthritis, cancer, and multiple chronic diseases. This rising prevalence of diseases, coupled with a growing population of geriatric Canadian citizens, is boosting the Canada home healthcare market at a rapid rate.
Other drivers of the Canada home healthcare market include technological advancements that allow for a more efficient healthcare service that can be delivered at an optimum time, and a growing awareness of citizens towards the Canada home healthcare market and its services.Between the different segments of the Canada home healthcare market according to type, the market is led by diagnostics and monitoring devices, a segment that held over 30% of the market in 2013. This segment is boosted by consistent government efforts taken to increase awareness among citizens regarding the existence of diagnostic and monitoring devices and their benefits.
The home mobility segment earned the lowest revenue for the Canada home healthcare market in 2013. This is attributed to the low market cost of the instruments sold in the home mobility segment, such as walkers, crutches, cranes, and rollators.In terms of services, the Canada home healthcare market is led by the segment of telehealth and telemedicine. The segment is progressing at a CAGR of 11.0% by 2020. The telehealth and telemedicine segment generated 2% of the usual revenue recorded in the Canada home healthcare market in 2013. The Canada home healthcare market services are constantly driven by factors such as high cost-effectiveness, easier access to rural locations, and high quality care of patients.
From a geographical perspective, the Canada home healthcare market was led by the province of Ontario in 2013. At the same time, the Canada home healthcare market in the Quebec is expected to rise at a rapid CAGR of 9.2%. The report cites increasing population of chronically ill people as the key reason for the high growth rate of the Canada home healthcare market in Quebec.Key players involved in the Canada home healthcare market are Home Care Ontario, The Canadian Home Caress, We Care Health Services, GM Healthcare, 3M Healthcare, Omron Healthcare, and Johnson & Johnson..
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