Car fresheners in North America have become a staple in personal cars and commercial vehicles segments. These include paper car air fresheners, vent clips and sticks, gels/cans, aerosols, and novelty car air fresheners. Organic car air fresheners and innovative packaging and designs will boost sale of these products in North America over the next six years. Increased spending on discretionary products due to economic recovery 2011 onwards supports the growth in this market over the forecast period. Furthermore, longer time spent in cars due to traffic snarls will drive the demand for organic/natural car fresheners in the U.S. and Canada during the forecast period. Car fresheners have become an important part of the car care industry in North America. Moreover, increasing number of car owners in Mexico will further escalate the consumption of car fresheners in the Mexican market.
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Widening distribution channels such as supermarkets/hypermarkets and departmental stores, fuel stations, car wash stations, and automotive shops will drive sales of car fresheners over the next six years. Strategic positioning of car fresheners in retail channels, coupled with strategic advertisements by leading brands across North America, will drive consumption of these products. However, concerns about allergens and stringent regulations imposed by regulatory authorities can act as potential hurdles for the car fresheners market.
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Innovations in novelty car air fresheners, gels, and cans will ensure introduction of new products in this market over the forecast period. Furthermore, vents and clips are likely to show highest growth over the next six years in North America, as these fresheners can be easily installed in vehicles and eliminate car odor instantly. Moreover, vent clips are easy to fit and last for over 30 days.
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The car fresheners market in North America was valued at USD 744.5 million in 2013 and is expected to reach USD 952.01 million in 2020, growing at a CAGR of 3.65% from 2014 to 2020. Canada is likely to grow at the fastest rate, followed by the U.S. Mexico however, is anticipated to experience sluggish growth over the forecast period.
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