Card Payments Industry: Trends, Development and Forecast to 2020 For China Market

Press Release   •   May 20, 2016 03:16 EDT

'The Cards and Payments Industry in China: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Chinese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

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'The Cards and Payments Industry in China: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Chinese cards and payments industry, including:

  • Current and forecast values for each market in the Chinese cards and payments industry, including debit card, credit and charge cards.
  • Detailed insights into payment instruments including credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Chinese cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Chinese cards and payments industry.


This report provides a comprehensive analysis of the Chinese cards and payments industry.

  • It provides current values for the Chinese cards and payments industry for 2015, and forecast figures to 2020.
  • It details the different demographic, economic, infrastructural and business drivers affecting the Chinese cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.

Key Highlights

  • The People's Bank of China - the country's central bank - announced in March 2016 that it is contemplating a cap merchant on service charges on card transactions. According to the National Development and Reform Commission (NDRC) and the central bank of China, merchant service charges for debit cards will be capped at 0.35%, while those on credit cards will be no more than 0.45%. Prior to this new policy, banks could charge a maximum 0.9% on card payments. The central bank of China said that the development will take effect on September 6, 2016. This would result in saving of US$1.2 billion (CNY7.4 billion) for merchants in a year. With reduction in revenue, card issuers are likely to cut card benefits for consumers, and instead look at new ways to generate revenue.
  • The emergence of digital-only banks is likely to accelerate a shift towards electronic payments in China. WeBank which was launched in January 2015, became the country's first digital only bank, allowing consumers to conduct banking transactions entirely online and via mobile phones. WeBank's launch was followed by the launch of MYBank and Baixin Bank in June and November of 2015 respectively.
  • The uptake of alternative payments among Chinese consumers is gaining traction due to the availability of a number of options, such as Alipay, Tenpay and PayPal. In April 2016, Chinese smartphone maker Xiaomi collaborated with China UnionPay (CUP) to introduce its own m-payment service. Similarly, Chinese mobile manufacturer Huawei Technologies entered into a partnership with CUP in March 2016 to launch its m-payment service, Huawei Pay. In February 2016, Apple Pay entered the Chinese market in partnership with CUP. Following the launch of Apple Pay, South Korean company Samsung also launched its m-payment service in China in March 2016, in alliance with CUP. The entry of new alternative payment solutions such as Apple Pay, Samsung Pay, QuickPass and Huawei Pay is likely to intensify competition in China's alternative payments market.

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Table of Contents

1 Definitions and Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

5 E-Commerce

6 Alternative Payments

7 Regulations in the Cards and Payments Industry

8 Analysis of Cards and Payments Industry Drivers

9 Market Segmentation and New Product Launches

10 Payment Cards

11 Debit Cards

12 Pay Later Cards

13 Commercial Pay Later Cards

14 Card Issuers

15 Prepaid Cards

16 Appendix

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