Cold pressed juice refers to a juice that is extracted from the fruits and vegetables by passing them through a high pressure hydraulic (also known as High Pressure Processing or HPP) instead of the conventional centrifuge. Globally, juice drinks market is strengthening its footprint in beverages industry with increased consumers’ preference for plant based, natural drinks and nutritive products. Though, cold pressed juice has been in existence since decades, it has gained prominence only in the past five years. The hydraulic press exerts thousands of pounds of pressure, which extracts the maximum amount of liquid from fresh fruits and vegetables possible. And no additional heat or oxygen is used in the process, therefore no nutrients are lost. The ‘free-from’ trend has a greater impact on this market with companies trying to provide juices which are organic, chemical-free, gluten –free and preservative free. In addition, natural sweeteners like stevia are being employed to reduce the sugar levels without compromising on taste.
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The market encompasses different kinds of juices based on the source like fruit juices including apple, peach, mango, pineapple & berries. And amongst the vegetables the prominent ones are tomato, beetroot, carrots and some leafy vegetables. In addition to these products, mixed fruit, mixed vegetables and mixed fruit & vegetable juices are also available in the market. North America is the single largest consumer and pioneer in this market mainly due to the consumers’ inclination towards natural and nutritive drinks.
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Major providers of cold pressed juices include:
- Evolution Fresh (U.S.)
- Hain BluePrint Inc. (U.S.)
- The Cold Press Juicery (The Netherlands)
- Suja Life, LLC (U.S)
- Greenhouse Juice Co. (U.S.).
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