Consumer mHealth (mobile health) is the practice of medicine and consumer health by using mobile devices. The consumer mHealth uses mobile and wireless technologies to generate data on an individual’s biology, daily environment and physiology. mHealth aids in the fast delivery of telemedicine services by using 4G & 3G LTE networks enabled services such as high-speed data transfer and video calling. Mobile health technologies consists of one-way and two-way data applications. One-way data application comprises the flow of information from physician or healthcare practitioner to patients by educative methodology & SMS. The two-way model rely on data access programs, such as remote monitoring and client record access. The consumer mHealth market is expected to witness lucrative growth with healthy CAGR during the forecast period.
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The drivers of consumer mHealth market are advancements in medical technologies or increase in adoption of smartphones, increase in income levels, change in consumer preferences due to rising adoption for data services, healthy government policies, and significant regulatory scrutiny. Furthermore, increase in physicians’ acceptance, increasing the prevalence of diseases due to rising aging population and changing lifestyle, and increasing incidences of chronic diseases (diabetes, heart ailments & cancer).
Despite of having these benefits, the consumer mHealth marketstruggles from some challenges such as security concerns for privacy and data safety, rising healthcare expenditures, shortage of trained professionals as well as lack of effective healthcare delivery infrastructure.
Consumer mHealth Market: Segmentation
Consumer mHealth Market, by Product/Medical Devices
- Blood glucose meters
- Blood pressure monitors
- Neurological monitoring devices
- ECG monitors
- Other connected medical devices (Digital skin sensors, Coagulation monitors, Pregnancy and Women’s health monitors)
Consumer mHealth Market, by Type of Services
- Diagnosis services
- IVR-based services or call center services
- Mobile telemedicine services
- Monitoring services
- Chronic disease management
- Independent aging solutions
- Post-acute care services
- Healthcare systems strengthening services
- Emergency response
- Healthcare practitioners support
- Healthcare surveillance & administration
- Prevention and wellness
- Elderly care and child care
- Drug abuse prevention
- Smoking de-addiction
- Healthy living
Consumer mHealth Market, by Type of Participants
- Mobile operators
- Healthcare providers
- Content players
- Device vendors
- Foundations and governments
Globally, monitoring services is anticipated to have the largest market share and it will be driven primarily by solutions that help independent ageing, post-acute care service and chronic disease management by generating revenues from developed and large developing countries such as China. Furthermore, Diagnosis services are projected to generate revenue from developing countries, and healthcare systems strengthening services will be the prominent category in both developed & developing countries due to high applicability and social benefit. In addition, Mobile operators are anticipated to be the key players followed by, healthcare providers, content players and device vendors.
Consumer mHealth Market: Regional Outlook
A region level segmentation is completed for consumer mHealth market that covers
- North America (U.S., Canada)
- Latin America (Brazil, Rest Of Latin America)
- Western Europe (Germany, Italy, France, U.K, Spain, Rest Of Western Europe)
- Eastern Europe (Poland, Russia, Rest Of Eastern Europe)
- Asia Pacific excluding Japan (China, India, ASEAN, Australia & New Zealand)
- The Middle East and Africa (GCC countries, S. Africa, Rest Of MEA)
Globally, the consumer mHealth market is expected to lead by North America due to a significant number of live mobile health and pilot projects, followed by Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, Latin America and the MEA.
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The leading players working in the consumer mHealth market are Vodafone Limited, Apple, Inc., NTT Docomo, Inc., Samsung Electronics Corporation, AT&T Services, Inc., Healthdirect Australia, mQure Health Pvt. Ltd., Allscripts Healthcare Solutions, and Qualcomm Inc.
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