Crushpad Announces Expansion Of Passport Program

Press Release   •   Feb 24, 2011 03:17 EST

Feb.24, 2011 – Crushpad’s Passport Program has recently expanded its offering beyond Napa, now covering Sonoma as well. The new region currently brings three more partners to the program – The Girl & The Fig, El Dorado Hotel, and Estate, respectively – but the team at Crushpad have promised to continue their expansion efforts and negotiate additional prospective partnerships in the near future.

The Crushpad Passport program is designed to give clients extraordinary experiences and special pricing at wine country destinations. Each year, clients receive a special Passport card that grants them discounts at hotels, unique winery experiences, golf, spas, special winemakers dinners and more.

"One of the best parts about Crushpad being in Napa is all the friends we’ve made since moving up here," said Michael Brill, Crushpad CEO, soon after launching the program in the summer of 2010. "With Passport we’re going to share those relationships, and the associated perks, with our winemaking clients."

Crushpad Passport provides clients with access to a number of unique experiences. Some of them include private tours at select wineries, wine tasting sessions at the highly acclaimed Vineyard 29, as well as discounted rooms through the courtesy of various partners.

"We're looking forward to hosting Crushpad's passionate citizen winemakers through Passport," remarked Holly Anderson, National Sales Director at Vineyard 29. "Crushpad has built a vibrant following and we're ecstatic they’ve brought them to Napa."

With Sonoma now having joined the program, the Crushpad team expects this following to grow further. At the same time, the company is hopeful that the move will benefit the growing number of clients with an even more exciting and rewarding winemaking experience.

For a list with the current partners, please visit:

About Crushpad

Crushpad is a custom winemaking service with locations in Napa Valley and Bordeaux, with a growing database of over 5,000 clients including wine enthusiasts, professional winemakers, fine–wine retailers and restaurants. Crushpad specializes in small–lot, luxury wine production from world–class vineyards in California and Bordeaux. The founders, managers and promoters of the project are wine industry veterans and technology industry refugees determined to liberate winemaking from its traditional stereotypes of impossible wealth, expansive chateaux, and golden retrievers.

Since 2004, the company’s main strive has been to inspire and empower clients to bring their own contribution to the art of personalized wine making by providing them with the education, support and material means needed to accomplish that. On a broader scale, Crushpad’s mission is to teach people with day jobs how to make wine for both personal and economic reasons and help them connect with folks with similar interests.

For many years, Crushpad has been giving the world numerous highly acclaimed wines created at Crushpad Bordeaux (Le Dôme, Les Astéries, Le Carré, Vieux Chateau Mazerat and Château Laforge), as well as the popular Napa wine variety and an extensive range of award-winning assortments sourced at California premium vineyards (Cabernet Sauvignon, Pinot Noir, Syrah, Merlot, Sangiovese, and many more). In addition to that, the company holds wine blending sessions on a regular basis and has recently launched the third version of its groundbreaking winemaking tool Crushnet, which enables clients to create their own boutique wines at Crushpad while providing them with a comprehensive list of useful features.

For additional details about the company, as well as its offer of products and services, please visit

Contact Details:

3105 Silverado Trail
Napa, CA 94558
Phone Number: 1.707.637.8821
Email :