Beautiful Planning

Designer Nina Skarra to Present at Mercedes Benz Fashion Week For Spring/Summer 2013 Collection

Press Release   •   Aug 28, 2012 14:54 EDT

Scandinavian designer Nina Skarra, (, announced today their official participation within Mercedes Benz Fashion Week runway show. The event will take place at 1:00pm on September 8th, 2012 at Lincoln Centers Avery Fisher Hall Grand Promenade. Nina Skarra’s collections are known to combine the purity of Scandinavian design, for its simplicity and the use of traditional sartorial craftsmanship, quality fabrics and a sustainable production process. She has perfected a timeless and pure design while still maintaining a strong DNA. She is always working towards values and her strong belief for work sustainability, transparency and empowerment in the fashion industry. Skarra’s designs have recently been seen throughout both the Fashion Industry as well as Hollywood with a tremendously successful NYC launch where esteemed guests such as Princess Mette-Marit, Isabelle Fuhrman of Hunger Games, Rachel Zoe and more graced the red carpet.

“This collection has been inspired by fond memories of my stylish mother, my grandmother and their wardrobes.” States Fashion Designer Nina Skarra.“It incorporates the roaring twenties, symbolizing both my grandmother's fun and rebellious youth, as well as St Tropez in the 1960's, where my mother spent time as a model. The Spring/Summer 2013 collection brings together inspiration not only from their closets, but also from their personalities, sense of style, natural grace and desire for quality.”

For September 2013, under the creative direction of show Producer Tai Chunn of MVC Management Productions, Skarra’s Spring/Summer 2013 line is expected to flood the runway with 37 pieces all-inclusive of a jaw-dropping, stunning Great Gatsby/ San Tropez theme. Chunn is one of the first African-American producers to actually lead the charge for a NYC Fashion Week runway show, with previous creative direction experience for EMERGE!, a NYC runway show that brought young emerging Fashion designers to the forefront for February 2013 and honored Vogue Magazine Contributing Editor Andre Leon Talley.

“My team is very strong and we are extremely excited to be working with Nina Skarra for Mercedes Benz Fashion Week,” states CEO of MVC Management Productions Tai Chunn. “This is a platform where the strongest eyes in the fashion world are upon us. We will produce an event that truly compliments Skarra’s vision for her gorgeous line, as well as one to remember for all elite attendees.”

Current sponsors for the show include L’Oreal, Soft Sheen Carson, Dark & Lovely, Sign Expo, Beautiful Planning Marketing & PR (BPMPR), Khary Septh Pink Rooster Studio, and Lamik Beauty.
For more information on Nina Skarra’s Mercedes Benz Fashion Week show please visit , or email or call 877.841.7244 ext 704.

Born in Arctic North, Norwegian designer Nina Skarra is true to her roots. Her collections combine the purity of Scandinavian design with a true understanding of what it means to be classic. Scandinavian design is known for its simplicity and the use of traditional sartorial craftsmanship, quality fabrics and a sustainable production process. The Nina Skarra brand embodies these attributes and in doing so, sets her designs apart from the rest. Award winning Nina Skarra has perfected the art of a timeless design, while still maintaining a strong brand DNA, rooted in Nina’s own values of sustainability, transparency and empowerment. Through her designs, she demonstrates that beautiful fashion can also be environmentally conscious. For more information please visit

Established in 1997, MVC Management Productions Inc., a New York based production and Management Company has been one of the best in backstage and event production since its inception. Founder and CEO Tai Chunn is one of the most illustrious gurus in the fashion industry, MVC creates diverse platforms for fashion events such as Brooklyn Fashion Weekend, 80’s Fashion Rock’s, BET’s Rip the Runway, Caribbean Fashion week, New York Fashion Week, as well as many other community based affairs. Mr. Tai Chunn has worked with several top tier fashion houses, and collaborated with many well-known celebrities such as Beyonce Knowles, Liv Tyler, Eve, Monica and Queen Latifah. MVC is closely involved with the backstage production at New York Fashion Week, working with venerable names such as Oscar de la Renta, Vera Wang, Bill Blass, Michael Kors, Donna Karan, DKNY, Chado Ralph Rucci, Miss Sixty, Diesel, Marchesa, Tracy Reese, and many more.

Media Contact: Monique Tatum
Beautiful Planning Marketing & PR (BPMPR)
Office: 877.841.7244 ext 704

About Beautiful Planning Marketing & PR
Established in 2005 by Monique Tatum, Beautiful Planning Marketing & PR ( BPMPR) is a NYC based Public Relations agency specializing in Fashion, Celebrities, Events, Expert and Sports PR. Based out of NYC BPMPR does obtain full national and international publicity for their clients. BPMPR has worked Fashion events such as Fighting Leukemia with Fashion for The Leukemia and Lymphoma Society, EMERGE! A Fashion Runway Show Honoring Vogue Contributing Editor Andre Leon Talley, is known to rep major Modeling Agencies, sports initiatives and more. For more information on beautiful Planning Marketing & PR (BPMPR) please visit , call 877-841-7244, or email