Dig creative

Digital Innovations Group helps launch Hopelights Magazine

Press Release   •   Oct 08, 2010 13:27 EDT

Richmond, Virginia - Digital Innovations Group (DIG) is pleased to announce the launch of HOPELights™, a revolutionary website and magazine customized to meet the needs of children with special needs.  HOPELights allows special needs kids with autism, down syndrome, Cerebral Palsy and many other chronic childhood issues that result in sensory or cognitive delays to interact with a magazine that is developmentally appropriate and customized.

Dawn Grosvenor, founder of Hopelights Media reached out to DIG after reading an article where DIG President, Kate Dunn was featured as a pioneer in developing audience-of-one documents. Grosvenor said "I contacted DIG because of their expertise in digital printing. I needed help with the variable workflow that each HOPELights magazine requires. DIG's knowledge of variable data in both digital and printed communication made this the perfect partnership." "We are thrilled to help Dawn accomplish her mission to provide positive, independent, and successful learning experiences for special needs children," added Dunn.

HOPELights magazine uses Gentle Methods™, Customizable Variable Print and Gestalt Learning practices proven to stimulate independent learning for special needs children. "Children with special needs seek identity anchors, added Grosvenor. HOPELights steps in to fill this unmet need by incorporating the name of each child into activities designed to enhance learning at each child's specific developmental level. The children are immediately intrigued from the moment they see it in their mailbox and that enthusiasm continues as they complete each new activity in the publication."

HOPELights magazine is available in three subscription options starting as low as $6.70 an issue with an annual subscription.

The HOPELights magazine has harnessed the power of customizable print to transform learning experiences for children. The periodical is the first of its kind targeted specifically to support the sensory needs of "differently-abled" youth. The company strives to support the unique population of parents, families and children with an uncompromising, sustained effort of inclusion and joy.

About Digital Innovations Group: The Digital Innovations Group was founded in 2003 and is headquartered in Richmond, Virginia. With a strategic team that has worked together for almost a decade, we support great companies by developing and implementing smart, integrated cross channel marketing strategies that yield impressive results.  With more than 30 published case studies featuring our work, the Digital Innovations Group team is called upon internationally for our strategic and creative guidance.  Staking our work on trackable results, we've mastered the art and science of improving our client's return on their marketing investment.