Packaging has become not just a means of protection, durability and safe transport of the product. Manufacturers have incorporated marketing of the product into the packaging. This allows for the manufacturers to present their products on the shelf in an attractive manner. The packaging allows a platform on which the manufacturers get an opportunity to present their products features to the consumers without meeting them face to face. Many techniques have been utilized for the same. Labels are one of the most common forms of marketing of products using packaging. However, digital printing has caught up in the market and from the looks of it, it is here to stay.
Digital printing compared to the other techniques of printing is more time and cost efficient. Marketing and promotion of the brand is a significant part of the packaging. Digital printing helps give an edge with complete coverage of the product with the quality of print being better than most of the other techniques. In case of seasonal and promotional changes, design adjustments call for technology that is adaptable to the changing environment.
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Digital printing for packaging Market- Market Segmentation:
Based on the Product type, the Digital printing for packagingmarket is segmented into:
- Pressure sensitive label printing
- Liquid toner electrography printing
- Nanography printing
- Stream technology printing
Based on end use, the Digital printing for packagingmarket is segmented into:
- Food & Beverages
- Consumer goods
Based on the packaging type, the Digital printing for packagingmarket is segmented into:
- Flexible packaging
- Corrugated boxes
- Folding cartons
- Plastic Tubes
- Metal Cans
Digital printing for packaging Market- Market Dynamics:
With the rising trend in customization/ personalization, manufacturers have shifted toward digital printing as opposed to conventional techniques. Digital printing for packaging per unit costs more compared to other printing techniques. However, the time that is saved in the digital printing for packaging holds more value for manufacturers in today’s world. Moreover, in the case of fast moving consumer goods, we find that changes in designs of the packaging are more frequent. Digital printing for packaging fits perfectly in this dynamic environment. In the past half-decade, a decline in the prices has also been witnessed for digital printing for packaging machines. Food & Beverages sector has noticeably adopted this technology and is only expected to become more popular among producers. With the exponential growth in the food & beverages sector, we can expect digital printing for the packaging industry to witness a steady growth during our forecasted period. The restraints for the digital printing for packaging machines market is that trained personnel for handling the machines and software are not readily available.
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Digital printing for packaging Market- Regional Outlook:
In terms of geography, the digital printing for packaging market has been divided in to five key regions; North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Asia Pacific region holds the greatest share when it comes to digital printing for packaging. With the rising disposable incomes and the surge in demand for packaging in Asia Pacific and the middle East, digital printing for packaging is bound to experience a rise in demand through our forecasted period.
Digital printing for packaging Market- Major Players:
Some of the key players in the digital printing for packaging market are Amcor Ltd., Bell Mark, Code Tech Corporation, Best Code, Domino Printing Solutions, INX International Ink Co., Primera Technology Inc., Weber Packaging Solutions Inc., BOBST, ImmijBurtons,
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