Reports Monitor

Digital Signage Market: Global Demand Analysis & Opportunity Outlook 2025

Press Release   •   Apr 02, 2018 03:32 EDT

Digital Signage Market

Digital signage is a combination of hardware like display & media Player and software that includes content management system. The network is controlled centrally, where digital content is distributed using various platforms to widely dispersed population. Digital signage makes us of technologies such as LCD, LED, projection and e-paper to spectacle video messages, animation, web pages, digital images or to advertise some product. Digital signage is future communication and advertising technology that permit brands to go beyond their limits to thrive and catch potential targeted audience. It facilitates various benefits over conventional medium in terms of effectivity and cost. The impression of digital signage is much more powerful and impactful as it gets attention of customers. Wide application of digital signage includes enhancing customer experience, brand building by promotion & advertising, product, public & internal information, navigation, reservation and influencing customer behaviour and product or brand making decision.

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Increased adoption of advanced technology in the commercial and private sector along with rising demand for customized solutions and software is the prime driver of the digital signage market. Deeply penetrating infrastructural advancement in emerging countries, cost-effectiveness of digital signage and being environment friendly boosts the growth of the market. Furthermore, growing requirement for adopting innovative items that need digitalized information management and guidance providing high safety propels the market growth. In addition, up gradation and embellishment in technical innovations in digitalization, effectiveness of digital signage for attracting targeted audience and increasing number of commercial business & enterprises adds up to the development of digital signage market. However, unmet standards for interoperability of systems and rising trend of online, broadcast advertisement are likely to pose barriers to the market restricting growth. Expanding demand for digitally available products with superior quality content offer significant growth opportunities to key players to have strong foothold within the market.

Segmentation:Global Digital Signage market has been segmented majorly on the basis of Component, Technology, Type, Application and region. In terms of Component the market is divided into Hardware, Software and Services. According to technology type the market is bifurcated into LCD, LED and Projection. Based on Type the market is separated into Kiosks, Digital Posters, Video Screens, Transparent Screens, Menu Boards, Billboards and sign Boards. Considering Application the market is spilt into Banking, Corporate, Education, Healthcare, Retail and Transportation.

Regional Analysis:Geographically, global Digital Signage market is divided as North America, Europe, Asia-Pacific, and LAMEA. North America and Europe together are estimated to account for the huge market share and lead the digital signage market. Factors ascribing to the growth of the market involve commercial engagement into the most current & high-level IT developments that is utilised for endorsement, increased expenditure by manufacturer for R&D purpose so as to improve the quality of advertising content and administrative activities regarding installation of digital signage in order to maintain consistent information flow. Asia-Pacific is predicted to be the fastest growing region and anticipated to take over the overall market owing to increasing awareness among businessmen about the benefits of digital signage. Other factors include rising disposable income and large spending on endorsement propels the digital signage market in emerging countries such as China, South Korea and India.

Global Digital Signage Market SegmentationBy Type:

  • Kiosks
  • Digital posters
  • Video screens
  • Transparent screens
  • Menu Boards
  • Billboards
  • Sign Boards

By Technology

  • LCD
  • LED
  • Projection

By Component:

  • Hardware
  • Software
  • Services

By Application:

  • Banking
  • Corporate
  • Education
  • Healthcare
  • Retail
  • Transportation

By Geography:

  • North America
    • S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Turkey
    • Rest of Europe
  • Asia-Pacific
    • Australia
    • New-Zealand
    • China
    • Rest of APAC
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

Market Key Players:

  • ADFlow Networks
  • KeyWest Technology, Inc
  • LG Electronics
  • Microsoft Corporation
  • NEC Display Solutions, Ltd.
  • Panasonic Corporation
  • Samsung Electronics
  • Sharp Corporation
  • The Velvet Principle
  • Winmate CommunicationInc.

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Research ScopeThe study for Global Dearomatized Solvents Market will provide market size, estimates and forecast based on the following years:

Historic data: 2015Base Year Estimate: 2016Forecast: 2017 to 2025

The report has been categorized in two distinctive sections, where the first category titled as Market Overview provides a holistic view of the market, key trends, drivers, challenges/restraints or opportunities with their current and expected impact on the overall industry sales.

Our analyst implement several qualitative tools such as Ansoff’s Matrix, PESTEL analysis, Porter’s five force analysis among other to interpret and represent key industry findings.

The second section of the study provides market size, estimates and forecast for key market segments and regional market. The final part of the report highlights key manufacturers/vendors operating in the associated market.

1.Introduction
1.1 Market Definition
1.2. Market Scope

2.Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions

3 Market Overview
3.1. Research Report Segmentation & Scope
3.2. Key Market Trend Analysis
3.2.1. Market Drivers
3.2.2. Market Restraint/Challenges
3.2.3. Market Opportunities
3.3. Porter’s Five Forces Analysis
3.4. Potential Venture Avenues
3.5. Market Share Analysis, 2016