On November 18, business news blog DigitalOlympus.com comments on recent news story by Georgina Prodhan published on November 10 on reuters.com concerning new Austrian mobile service operator, which has revealed its intention to commence service in the country, while its presence is expected to intensify the rivalry in the sector even as Hutchison Whampoa acquires Orange Austria.
According to the Reuters news story, Mass Response the second firm to explore the advantage of inexpensive wholesale access to Hutchison's network, which it was compelled to give up as a clause of the acquisition, cut the figure of Austrian mobile network service providers from four to three.
“A firm that intends to launch its services in new market like Austria may need more than just a good service to give it an edge,” says DigitalOlympus.com spokesperson. “In the face of fierce rivalry in a new market, firms can have an edge if they choose to hire a firm that specializes in business intelligence investigations on how to implement effective strategy and discover new opportunities.”
Furthermore, the Reuters news indicates that Austria's largest cable operator, also has the intention to render mobile services on the back of Hutchison's network as a mobile virtual network operator (MVNO), although it is yet to reveal when it will commence operation.
In a statement following the report, DigitalOlympus.com principal researcher Josh Cole suggested that for firms launching businesses in new market, they should endeavor to work with experts that specialize in asset search services to enable them identify and locate what it takes to survive in the new market.
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