Invitations by Ajalon

EMBOSSING AND DEBOSSING FOR PRINTING LETTERPRESS WEDDING INVITATION

Press Release   •   Dec 22, 2009 15:55 EST

Sonoma County, C.A.– Expanding their already diverse and personal style of printing, Invitations by Ajalon has now taken their artistry to a new level. By becoming one of the few letterpress printers in Sonoma County to offer embossing and debossing in their letterpress wedding invitations, Invitations by Ajalon is growing as the local authority in creative letterpress printing techniques.

“Embossed and debossed letterpress wedding invitations harken back to an era when paper was alive, textured and full of character” notes David Walrath, co-owner of Invitations by Ajalon. The classic look and vintage feel that embossing and debossing provide creates a distinct response and invitation quality that is uncommon in the 21st century.

Creating a physically stamped or raised surface into the invitation, embossing and debossing  mixes heat, pressure and metal dies to generate their prominent look. Typically created using a Kluge or Heidelberg Letterpress, embossing and debossing combines a brass “male” die and a counter “female” die that squeeze the paper fibers into the intended shape.  Together, these dies create a strong, well defined and decorative design Embossing and debossing compliments invitation sets especially well when used with monograms, code of arms or family crests.

Invitations by Ajalon is a letterpress wedding invitation division of Ajalon Printing and Design and has been operating in northern California’s beautiful Sonoma County wine country for over 50 years. For additional information relating to embossing, debossing or Invitations by Ajalon please call us at 707-528-0288 or visit us at www.invitationsbyajalon.com

Trish Jackson

Marketing Director

ajalon@ajalon.com