Enterprise video offerings have applications such as corporate communication, learning and development, knowledge sharing and management, and others. Applications areas include academia and government, BFSI, consumer goods and retail, manufacturing, media and entertainment, telecom and IT, healthcare, transportation and logistics, and others.
MarketsandMarkets expects that Academics and government vertical will grow at a highest CAGR growth rate in the forecast period. Video is used by government sector for running their internal video distribution networks, whereas E-learning is deployed in education sector for creating a virtual learning environment. Companies, such as AVIQ Systems, Kaltura, and Sonic Foundry provide video solutions in academia and government sector. On the other hand, media and entertainment industry is expected to grow at a highest CAGR rate during the period 2014 to 2019.
A major challenge for enterprises in managing video delivery starts at the time of content creation. Companies are unaware of the various phases of video content delivery, which leads them to invest more than what is required for video creation. Duplication of video content has become a common trend for content creation across regions and verticals. These compounding problems further leads to an even more increase in the overall cost structure. There is also a lack of concern and responsibility among users of video conferencing. This leads to unwanted usage of resource intensive and cumbersome techniques, further leading to an increase in expenditures.
Security and privacy of the video content, shared across the various platforms, is one of the major concerns. At the same time, there are also concerns related to copyright and digital rights mismanagement, which can arise due to misuse and information leakage. In order to counter such challenges, enterprises need to re-structure their strategies of employing enterprise video offerings before usage. In the absence of apparent policies and procedures for properly identifying and managing video content, enterprise video may face a sluggish adoption rate.
There are various assumptions that we have taken into consideration for market sizing and forecasting exercise.
There are various assumptions that we have taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.
The report will help the market leaders/new entrants in this market in the following ways -
1. This report segments the market into hardware, software, services, delivery modes and applications, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
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