Milanoo

Even a Financial Crisis Can't Keep Chinese Apparel Wholesaler Milanoo.com Down

Press Release   •   Jan 04, 2010 03:04 EST

Announcing you are starting a new apparel business during this deep economic downturn, your friends are likely to haul you off for a psychological examination. But it is totaly different in China. Plenty of people are putting their wallets on the table (or the cutting table, if you will) to launch new clothing ventures especially those B2C e-commerce enterprise like milanoo.com. They choose to expand their business at during the financial crisis.

So how crazy are these apparel pioneers who pop up in turbulent times? Maybe not as crazy as you think.

Small-business experts say that anyone with a distinctive product has a good chance of making it during any time, good or bad. “Your product has to be pretty unique. It can’t just be another design concept like a cute T-shirt with a politician’s face on it,” said Bill Crookston, who teaches clinical entrepreneurship classes at the USC Marshall School of Business in Los Angeles. “You look at the iPod. That was a product launched during a difficult time (in 2001). Microsoft has just come out with new software, Windows 7.”

Or there are those who have lost their jobs and want to either reinvent themselves or create their own business. “Sometimes it is not an issue of silly or smart but an issue of necessity,” said Michael Chasalow, a law professor who is the director of the USC Gould School of Law Small Business Clinic, which helps small businesses with legal documents, such as incorporation papers.

If you anticipate a recovery in the next couple of years, it is not a bad time to start a business. You have time to lay the groundwork and be in position for improvement in the market.

A challenging economy, Graham said, does make you concentrate on frugality. Fortunately, during times like these, there are bargains on commercial space, contractors, patternmakers and other services needed to put together a new line.

“One is a lot more wired into a tighter budget and price points and more cognizant of what the market is doing, what your niche is and your customer,” Graham said. “Whereas in times of abundance, one tends to do things because anything sticks.”

You must be curious about the situation of these companies. To be honest, they did well recently. Their sale increases about 33% every month. Especially Milanoo.com, its sale increased 110% in September.