The Eye Tracking Market with the development of sensor technology that enables a device to know exactly where your eyes are focused. This technology enables us to determine the presence, attention, focus, drowsiness, consciousness or other metal states of a person.
Eye tracking method can be defined as the process of measuring of eye activity in the most simple manner. It involves tracking of activities such as where do we look? When do we blink? What do we ignore? and many more. Eye tracking technology also called as gaze interaction technology. Also, it is anticipated to have the potential to control computer systems with eyes, instead of the conventional mouse or keyboard. It provides an advantage that helps individuals with physical abilities.
Scope & Regional Forecast of the Eye Tracking Market
The ability of eye tracking technology to combine with input devices such as touch pad and keyboard to enhance user-machine interface, is expected to drive the growth of the Eye Tracking Market. Increasing focus on neuro marketing & market research is expected to act as a key growth driver of this market. The implementation of eye tracking technology in Virtual Reality (VR) and Augmented Reality (AR) headsets and head mount devices is expected to escalate the demand and growth of the market.
Increase usage of eye tracking in wide range of applications such as medical, defense, advertising, entertainment and communication also expected to boost the demand for the market of eye tracking. Adoption of this technology in automotive systems for driver assistance is predicted to drive the growth for the market. Smartphone eye tracking and biometrics eye tracking are also boosting the market growth. However, the higher costs associated with the eye tracking systems is the key factor that hampers the market’s growth.
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North America is dominating the Eye Tracking Market, by holding the largest share, due to technological advancements in this region. Europe is leading with the second position followed by Asia-Pacific. Asia-Pacific is projected to register the high growth, due to high R & D activities carried out by various players that will help manufacturers in product development. Asia-Pacific is registering fast growth with the presence of major driving forces such as technological advancement, health-care developments and marketing.
Segmentations & Key Players Involved in the Eye Tracking Market
According to IndustryARC findings, the Eye Tracking Market can be broken down into various segmentations on the basis of –
- Type: Remote Eye Tracker and Mobile Eye Tracker.
- Application: Medical Diagnostics, Human Computer Interaction (HCI), Research, Virtual Reality and Others.
- Industry: Marketing, Health-care, Transportation, Communication, Entertainment and Others.
- Region: Europe, Asia-Pacific, North America and Rest of the World.
Some of the key players involved in the Eye Tracking Market according to IndustryARC are as follows:
- Tobii AB
- Sensomotoric Instruments GmbHﾠ
- Smart Eye AB.
- LC Technologies
- Eyetech Digital Systems, Inc.
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