Beautiful Planning

Fabryan Has Teamed Up with as an Advertiser for a Flaunt Your Scarf Contest

Press release   •   Dec 20, 2012 15:19 EST

New York, NY (December 19, 2012) – Luxury brand and expert in high-fashion, Fabryan (, has officially signed on as a fashion brand advertiser with ( The online modeling competition will be themed around Fabryan luxury scarves and will run from December 20th 2012 to February 14th 2013 and will be open to females between the ages of 17 and 35. is a unique website featuring monthly modeling contests where aspiring models submit their themed photos and enter to win a trip to Miami Beach, a stay at the W hotel, are styled and participate in a professional photo shoot with photographer John Fisher and receive PR Firm support. All Model Launcher contests are powered by public votes and models share their way to the top via Twitter, Facebook and more. Recently, the company announced their new advertising program for fashion, brands and products in October 2012 and is a resource for brands to run model searches.

Fabryan’s Model Launcher contest calls for women between the ages of 17 and 35 to submit a photo wearing a scarf on the website. The photo must be non- professional and a full body shot in order to be eligible to win. As an advertiser, the brand is receiving the opportunity to present 10% off to Model Launchers and will receive major brand exposure. Some of the advertiser package benefits for Fabryan include ongoing social media posts on Model Launchers Facebook fans page of 40,000+ and Twitter page of 50,000+ followers, as well as e-mail blasts to the Model Launcher database with offer inclusion in their weekly newsletter. The winner of the Model Launcher contest will be photographed by Model Launcher photographer John Fisher in Miami after being styled wearing the Fabryan scarves for future promotional use, which can be used as a customized product photo shoot for the fashion brand. The contest will also be heavily publicized by Model Launcher PR firm Beautiful Planning Marketing & PR, a fashion PR firm based out of New York City.

“Model Launchers are socially faithful and an extremely interactive group of subscribers,” states Bill Staniford, CEO of Model “We are very impressed with the Fabryan Brand and what they have to offer with regard to quality and style of their products and their amazing scarves. I am certain that all of our Model Launchers will find this contest tons of fun to be a part of,” continues Bill Staniford, CEO of Model

Fabryan debuted in September 2010, during London Fashion Week at Fashion Mavericks. This brand has been featured in a plethora of publications, some including Tatler, Vogue and Drapers. This socially and environmentally conscious brand takes into consideration the suppliers they partner with so that they can produce the very best fabrics for their consumers. In addition to providing the best quality fabrics, they also utilize silk that is printed using non-toxic eco friendly links. Fabryan is generously offering a promotion for 10% off (FabryanML) of their luxury scarves. These luxury scarves come from their two collections which are the Gaudi collection and the Psychedelic collection.

To enter or view the contest please, visit For more information on Model Launcher advertising opportunities, email, or call 877-841-7244.

About Model Launcher:

Established in June 2012, Model Launcher ( is a unique website featuring monthly modeling contests, that identifies talented amateur models via unique a public voting process. Models submit their themed photos and enter to win a trip to Miami Beach where they will stay at the W hotel, participate in a professional photo shoot, and receive Model Launcher PR Firm support to assist them in launching their modeling careers. The website is the brainchild of Bill Staniford who is largely known for his previous role as the Chief Executive Officer of, a website which aggregates real estate data and listings from hundreds of public and proprietary sources into an easy-to-use yet comprehensive property research website covering a dozen major markets. Staniford is no stranger to online engagement and also has close ties to the Arts. For more information, please visit

Media Contact: Amber Bernard

Beautiful Planning Marketing & PR (BPMPR)

Office: 877-841-7244 ext 704