Transparency Market Research has compiled a vast database on the industry of medical devices. One of the research reports in the category, titled “Global Fitness Products and Services Market Analysis and Forecast 2014 – 2020,” provides a clear perspective on the market for fitness related products and services. The report assimilates all historical data important to this market and creates a projection for it till 2020.
A major driver for the global fitness products and services market is the increasing level of awareness among consumers regarding the need for an active lifestyle. The past decade has seen a substantial rise in the number of people being attracted towards wanting to live healthier lives, which is directly beneficial to the global fitness products and services market.
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Reports show a high number of individuals – especially in developed economies – being obese. The growing tendency of people leading a sedentary lifestyle has created a large number of medical issues which can easily be mitigated by living more actively. As a result, many consumers are leaning towards the consumption of products and services that help them be more active.
Additional factors that are driving the global fitness products and services market include the large-scale modernization of amenities, rapid urbanization in developing economies, increasing disposable income of consumers, and the availability of gyms and personal coaches. Another factor to be considered is the advent of advanced wireless technology in the global fitness products and services market, which is providing it with the highly demanded enhanced connectivity.
The global fitness products and services market is further benefitted by approvals from international bodies such as the WHO, which stated that it has become essential to consolidate entertainment and health to create a more appealing manner of maintaining personal well-being.
From a geographical perspective, North America leads the global fitness products and services market; however, the market’s future will be the rapidly growing Asia Pacific region.
The key players in the global fitness products and services market are highly diverse as this market comprises multiple categories and sub-segments. The leaders in physical fitness are Body Solid, Inc., Reebok International Ltd., Life Fitness, Inc., Keys Fitness Products LP, and Johnson Health Tech Co. Ltd. The segment of apparel and footwear is dominated by names such as Adidas AG, Puma SE, Nike Inc., ASICS America Corporation, and Fila. Some of the top players in the segment of fitness centers are Gold’s Gym International, Health City, and Fitness International LLC.
The global fitness products and services market also comprises multiple mobile apps created by companies such as MapMyFitness, Inc., FitnessKeeper, Inc., and Endomondo.
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