Frost & Sullivan Analysts Honor AT&T?s Mobile Marketing Strategy

Press Release   •   Nov 22, 2011 03:52 EST

Need help navigating the complex landscape of mobile mareting? AT&T* delivers a variety of powerful services that can steer advertisers and marketers in the right direction, and today, the company’s efforts received industry acknowledgement.  AT&T received the Frost & Sullivan 2011 North American Product Line Strategy Award in Mobile Marketing**.

According to Frost & Sullivan analysts, “AT&T has emerged as the preferred provider of high-impact mobile marketing solutions.” The assessment took into account factors such as breadth of product line, impact on customer value and range of different industries served.

Strengths of AT&T’s portfolio include:

  • Wide variety of solutions, encompassing everything from mobile barcode platforms to location-based services
  • Convenient implementation processes, guided by AT&T’s knowledgeable mobility application consultants
  • Ease of using just one solution provider with a single billing system
  • Industry-specific offers that address the different needs of different customers

“Frost & Sullivan’s research indicates that no other mobile operator has such a comprehensive set of open, customizable and integrated mobile marketing solutions in the United States today,” wrote Vikrant Gandhi, Senior Analyst, Frost & Sullivan Next Generation Mobile & Wireless Group. “This is a clear differentiation for AT&T in the U.S. mobile marketing industry.”

**Frost & Sullivan, 2011 North American Product Line Strategy Award in Mobile Marketing, November 2011.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.