The increased penetration of smartphones and other mobile devices, coupled with the availability of high-speed internet, has driven the global video on demand (VoD) market in recent years. Transparency Market Research, in a comprehensive report titled “Video on Demand (VoD) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023,” evaluates the performance of the global market.
While VoD providers striving to offer better and more convenient viewing experiences has significantly fueled the VoD market, concerns regarding video piracy threaten the growth of this market. Moreover, limited or poor internet connection in most underdeveloped regions also acts as a hindrance to the overall VoD market.
The market for VoD services can be segmented based on key criteria such as delivery technology, broadcast content, type of business model, and type of service providers. The report analyzes the performance of each category and sub-category and identifies the most promising and weakest segments. Factors driving the leading segments and recommendations on how to overcome the challenges have also been included in the report on the VoD market.
VoD includes various types of content, such as entertainment, sports, TV commercials, education and information, and digital library, which includes ebooks, songs, and podcasts. A number of technologies are being deployed for the delivery of VoD services. These include set-top boxes, portable media players, streaming media devices, internet protocol TV (IPTV), and mobile devices.
The global VoD market is studied in depth on the basis of geography. Asia Pacific, North America, Europe, and Rest of the World are the four regional segments studied in this section. North America is the clear leader in the VoD market, primarily due to the historic and strong presence of content creators and VoD service providers in the region. The popularity of animation content and the rising demand for various animation series, major partnerships between content providers and consumer electronics companies, and various lucrative VoD deals offered to consumers to gain subscriptions are some of the main drivers fueling the North America VoD market.
Asia Pacific is one of the most lucrative markets for VoD services and is projected to witness significant growth in the coming years. The rising user base of high-speed internet services and the growing penetration of smartphones and tablets have driven international VoD service providers such as Hulu, Netlfix, and HBO to expand their services to several developing countries in Asia Pacific such as China, India, Indonesia, and the Philippines.
The VoD market is growing increasingly competitive with several local players going global. Vudu, Inc., Netflix, Apple Inc., Amazon Video (VoD), YouTube, LLC, Comcast Corporation, Hulu, Home Box Office Inc., Sky UK Limited, and Dish Network are some of the leading companies in the VoD market. With the help of the Porter’s Five Forces analysis model the report sheds light on the threat of substitutes and new entrants, the bargaining power of suppliers and buyers, and the intensity of rivalry among the players.
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