Procter & Gamble US

Gain® Partners with Comedian and Actress Wanda Sykes and Introduces New “Scenthropologist” to Celebrate Anything but OrdinaryTM Scents

Press release   •   Dec 14, 2011 15:14 EST

Gain® has enlisted the help of comedian and actress, Wanda Sykesas well as Gain’s resident “Scenthropologist,” Tim Hittle, to spread the word about the vast and unique variety of Gain detergent and fabric softener scents. Everyone has different scent preferences, scent memories and even experience scents in very different ways. Wanda and Tim both share the common belief with Gain that to embrace individuality and express to the world the people we are, it’s important to have a variety of choices available to us.

Recognizing how important scent variety is, Wanda Sykes will help Gain showcase its portfolio of 13 amazing scents and how our individual scent preferences are part of what makes each one of us unique. Wanda is a perfect choice because in her heart she is anything-but-ordinary and not afraid to be herself, just like Gain fans. As of November, Wanda will lend her one-of-a-kind voice to Gain’s new television ads airing nationally. The ads highlight diverse characters, with varied backgrounds and interests in celebration of Gain’s world of scent choices that are as unique as they are.

“Not many people know this but I’m a person who loves scent and needs to be surrounded by my favorite ones,” saysWanda Sykes. “I’m excited to work with Gain because they are celebrating what makes this world so beautiful and diverse, and doing it by helping people find the things that help them express who they are, like their signature scent.”

In continued celebration of scent and to thank the Gain fans who are as passionate about scent as Gain is, Gain will for the first time ever share its resident scent expert, Tim Hittle, otherwise know as the Gain “Scenthropologist” with fans and scent-enthusiasts everywhere. Tim works in the Gain Research & Development department and has played an integral role in helping to create many of the scents that Gain offers today. He is an expert in the field with 16 years of experience sniffing out scents that would appeal to people with all different types of scent preferences. Tim will make appearances on Gain’s Facebook page to share scent tips and advice so make sure to keep an eye out for him!

In addition to the Gain fan-favorites, Original Fresh and Apple Mango Tango detergent and fabric softener scents, Gain offers a variety of unique scents to choose from including: Icy Fresh Fizz, Hawaiian Aloha and Butterfly Kiss. For even more scent choices in new forms added to the Gain line-up, try the new Gain Forget-Me-Not Dryer Bar and Fireworks In-Wash Scent Booster. The Gain Forget-Me-Not Dryer Bar helps keep that amazing Gain scent in your laundry without having to remember to add the fabric softener and Gain Fireworks In-Wash Scent Booster offers added scent to your laundry routine for an enhanced scent experience.

“We recognize how important scent is to our fans, therefore, we strive to offer a wide variety of Gain scents to fit each and every individual,” says Hamilton Brown, P&G Brand Manager for Gain. “With Wanda and our Scenthropologist’s help, we’re excited to showcase the uniquely different scents we offer within Gain’s family of products.”

Gain’s line of laundry detergent scents is currently available at retail locations nationwide. The new Gain Fireworks In-Wash Scent Booster and the Gain Forget-Me-Not Dryer Bar are also now available. To sniff out your perfect scent match or for more information, visit http://www.ilovegain.com or http://www.facebook.com/gain.

About Gain ®
Gain detergent is currently available at drug, grocery and mass stores. With detergents and fabric softeners, dryer sheets, dish washing liquids, scent boosters, dryer bars and more, Gain will fill every room in your home with anything but ordinary scents. To learn more about Gain, visit ilovegain.com

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Source: Procter & Gamble

P&G External Relations Fabric Care
My Anh Nghiem, 513-983-2160
nghiem.m@pg.com
or
DeVries Public Relations
Lisa Sepulveda, 212-891-0409
lsepulveda@devries-pr.com