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Global Augmented Reality Market To Grow At A CAGR Of 65.24% During The Period 2017-2021

Press release   •   Feb 01, 2017 05:02 EST has recently announced the addition of a market study “ Global Mobile Augmented Reality Market 2017-2021”, is a comparative analysis of the global market.

About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a users field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

Technavios analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:




Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors


Atheer Labs

Augmented Pixels









Laster Technologies





Rockwell Collins


Sieko Epson

Technical Illusions


Total Immersion


WeAR Studio



Other prominent vendors

Abbott Vascular



Biosensors International



C. R. Bard

Market driver

Increasing dependence on apps and proliferation of AR apps for numerous activities

For a full, detailed list, view our report

Market challenge

Lack of AR content

For a full, detailed list, view our report

Market trend

Use of SLAM technology

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2021 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

Table Of Content

PART 01: Executive summary

PART 02: Scope of the report


Market size calculation and segmentation

Application segments

End-user segments

Geographical segmentation

Vendor segmentation

Common currency conversion rates

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights


PART 05: Technology landscape

Technology life cycle

PART 06: Mobile AR value chain

PART 07: Market size and forecast

Potential average revenue per user (ARPU)

Five forces analysis

PART 08: Market segmentation by application

PART 09: Market segmentation by end-user



PART 10: Geographical segmentation

Mobile AR market in EMEA

Mobile AR market in Americas

Mobile AR market in APAC

PART 11: Market drivers

Increasing dependence on apps and proliferation of AR apps for numerous activities

Use of AR technology to make advertising more effective

Adoption of crowdfunding strategy

Growing smartphone and tablet market in APAC

Growing awareness of AR technology

PART 12: Impact of drivers

PART 13: Market challenges

Hardware limitations

Lack of content

Stringent government regulations

Lack of interoperability across mobile platforms

PART 14: Impact of drivers and challenges

PART 15: Market trends

Partnership with mobile AR content creator

Emergence of depth-sensing cameras

Availability of pico projectors

PART 16: Vendor landscape

Competitive scenario