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Global Bluetooth Beacon Devices Market Emerging Opportunities, Trends, Size, Drivers, Strategies, Products And Competitive Landscape

Press release   •   Jul 21, 2016 09:00 EDT

About the Bluetooth Beacon Devices Market

Bluetooth beacon devices are developed with BLE technology. BLE version 4.0 was the first version used for developing Bluetooth beacons. The BLE technology standard for beacons was introduced by Apple for the first time in September 2013. Apple launched its beacon technology under the brand name iBeacon in October 2013. In mid-2015, Google and Microsoft also developed beacon technology standards: Eddystone and Microsoft 10. These different beacon technology standards support three different smartphone operating systems. iBeacon supports iOS; Eddystone supports Android; and Microsoft 10 supports Windows.

Technavios analysts forecast the Global Bluetooth Beacon Devices Market to grow at a CAGR of 222.8% by volume during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global Bluetooth beacon devices market for 2016-2020. To calculate the market size, the report takes into account the shipments of Bluetooth beacon devices worldwide for the following segments:

Retail (hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores)

Non-retail (sports, manufacturing, telecommunications, airlines, IT, logistics, hospitality, health, and wellness)

The market is divided into the following segments based on geography:




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Technavio's report, Global Bluetooth Beacon Devices Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

PLUS Location Systems (BlueCats)

Blue Sense Networks


General Electric


Glimworm Beacons

Onyx Beacon



Qualcomm (Gimbal)

Market driver

Increasing use in organized retail

For a full, detailed list, view our report

Market challenge

Growing privacy concerns among consumers

For a full, detailed list, view our report

Market trend

Availability of standardized BLE technology

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?