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Global Corporate E-Learning Content Development Market: Demand for Blended Learning to Drive Growth Prospects

Press Release   •   Aug 16, 2017 05:17 EDT

A new report on corporate e-learning content development market has been published by The report is titled “Global Corporate E-Learning Content Development Market 2017-2021.” According to the report, the increased emphasis on online content development on account of blended learning is a key factor responsible for the growth of this market across the globe. The high level penetration of internet across sectors is also influencing the demand for online training in the corporate arena. The facility for employees to study any topic or educate themselves in any field of study is attracting various organizations. The blended e-learning system not only offers online courses in various subjects but also tracks and monitors the progress of students. It is estimated that the global corporate e-learning content development market will expand at a 12% CAGR between 2017 and 2021.
The growing emphasis on personalized content is one of the key trends which is having a positive influence in the growth of the global corporate e-learning content development market. More and more employees are demanding and opting for personalized learning due to increase in complexity and functionality of support systems. Content developer develops personalized online training content for employees after determining the preference of the employees. Thus, personalized courses enable employees to pick-and-choose various courses or subjects.
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On the basis of product, the market is segmented into m-learning, game based learning, and instructor-led learning. Of these, the instructor-led learning segment is currently leading. This is the most used training when trainings are complex and it is important for the instructor to be present to answer the doubts and questions of students as well as to demonstrate some concepts. Instructor-led learning is used for a group of learners and allows personalization of contents, enables real time feedback to learners from the facilitators, and also helps in delivering group synergies. On the basis of geography, North America is anticipated to be a key market for corporate e-learning content development. This region not only houses many MNCs but also these companies are increasingly investing in the development of skills of their employees by making use of advanced technologies. Rapid digitization is another factor favoring the market in this region.
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Players within the global corporate e-learning content development market are competing against each other on the basis of price and technology. Functionality of products is also another factor on which players are trying to beat each other. The market for corporate e-learning content development is fragmented and there are many local as well as international players. Moreover, many new vendors are entering the market and this in turn is fueling competition further. Players within the corporate e-learning content development market are concentrating on developing products that are innovative and contents that are necessary for blended learning. Some of the key players mentioned in the report are: AllenComm, G-Cube, Allen Interactions, Learnnovators, Obsidian Learning, Designing Digitally, SweetRush, PulseLearning, and CommLab India.