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​Global Digital Retail Marketing Market Will Hit At CAGR Of 18.29% During Years 2017-2021

Press Release   •   Aug 21, 2017 07:00 EDT

About Digital Retail Marketing Market

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Technavios analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

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The market is divided into the following segments based on geography:

Americas

APAC

EMEA

Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Edelman

Interpublic Group of Companies

Omnicom Media Group

Publicis Groupe

WPP

Other prominent vendors

Havas

Pinterest

Tumblr

WE

Market driver

Growing mobile device penetration

For a full, detailed list, view our report

Market challenge

Requirement for skilled workforce

For a full, detailed list, view our report

Market trend

Advanced targeting options

For a full, detailed list, view our report

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Key questions answered in this report

What will the market size be in 2021 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Market outline

PART 05: Market landscape

Market overview

Global digital retail marketing market

Five forces analysis

PART 06: Market segmentation by type

Global digital retail marketing market by type

Global digital retail marketing market by search ads

Global digital retail marketing market by display ads

Global digital retail marketing market by social media

Global digital retail e-mail marketing market

PART 07: Market segmentation by platform

Global digital retail marketing market by platform

Global digital retail marketing market by desktop

Global digital retail marketing market by mobile devices

PART 08: Buying criteria

Buying criteria

PART 09: Geographical segmentation

Global digital retail marketing market by geography

Digital retail marketing market in the Americas

Digital retail marketing market in EMEA

Digital retail marketing market in APAC

PART 10: Key leading countries

Key leading countries

US

China

UK

PART 11: Decision framework

PART 12: Drivers and challenges

Market drivers

Market challenges

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PART 13: Market trends

Growing shift of preference from traditional to digital retail advertising channels

Advanced targeting options

Market automation

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