The electronic paper display presents a practical fusion of physics, chemistry, and electronics. The ink utilized in this display technology is termed as e-ink, with a chemical composition similar to the pigment used in conventional printing industry. Instead of being deposited on paper, this ink takes the form of tiny capsules (about the diameter of the human hair sandwiched between two electrodes) to produce a monochrome result or sometimes a result with limited colors. Two-pigment ink system is used for monochromatic EPDs, whereas for applications using multiple colors like electronic shelf labels, three-pigment ink system is used.
According to the report, global e-paper display market was valued at around USD 6.75 billion in 2016 and is expected to reach approximately USD 28.87 billion in 2022, growing at a CAGR of slightly above 27.4% between 2017 and 2022.
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Factors such as advanced features such as readability in direct light, low power consumption, flexibility, durability, lightweight, and convenient composition are driving the demand of e-paper display market. However, low awareness, the absence of wide color pallet along with video output limitation is hindering the growth of the e-paper display market. Further, piracy in e-paper, the high cost of manufacturing are restraining the growth of this market. Nonetheless, ongoing developments, product availability, technological viability, growth in the revenue in the future, and the rate of adoption will be expected to provide an opportunity to the e-display market in coming years.
E-paper display market is segmented on the basis of product type, application, and region. By product type, the market is divided into auxiliary displays, electronic shelf labels, e-readers and others. Electronic shelf labels (ESL) are utilized in the retail sector providing capabilities to the retailers to wirelessly update content on shelving signage, in a quick and efficient manner. Employment of ESL facilitates dynamic pricing and promotional pricing ability to the retailers, which is driven by the responses from consumer traffic patterns. Application wise the market is bifurcated into automotive & transportation, consumer & wearable electronics, institutional, media & entertainment, retail & enterprise and others.
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Nonetheless, the investment opportunities across various applications have been identified by analyzing parameters such as ongoing developments, product availability, technological viability, growth in the revenue in the future, and the rate of adoption. Electronic shelf labels (ESL) are utilized in the retail sector providing capabilities to the retailers to wirelessly update content on shelving signage, in a quick and efficient manner. Employment of ESL facilitates dynamic pricing and promotional pricing ability to the retailers, which is driven by the responses from consumer traffic patterns. North America held the largest share in 2016 due to high adoption of smartphone and ongoing developments, technological viability, product availability, growth in the revenue in the future.
Key players operating in global e-paper display market are Amazon Liquavista, Cambrios Technologies Corporation, Clearink Display, E ink Holdings, Guangzhou Oed Technologies Co. Ltd, Inkcase, LG Electronics, Pervasive Displays, Plastic Logic, Samsung, Epson Electronics America, Inc., and Mpicosys, among others.
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