A new market research report by Transparency Market Research on the global kiosk market studies the current scenario of the market and identifies the key factors affecting growth in the coming years. The report, titled “KIOSK Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020,” projects the size and valuation of the market during the period from 2014 to 2020. The report studies the global kiosk market on the basis of applications and regions. The report further profiles some of the key players operating in the global kiosk market.
A kiosk refers to a small structure in a public area that is used for displaying advertisements and providing information regarding various products and services. Most kiosks today are equipped with interactive display screens. In today’s world where communication and transactions are computerized, kiosks provide an opportunity for businesses to offer their products and services at convenient locations. Due to the presence of kiosks, automating day-to-day tasks such as paying bills or picking up breakfast have been rendered convenient.
The report points out that one of the major advantages offered by a kiosk is the convenience of establishing a business at a strategic location. As the prices of real estate are rising, setting up stand-alone stores is becoming increasingly expensive. Operators are preferring kiosks over brick-and-mortar stores owing to their low initial investment and overhead costs. As kiosks are conveniently located, their performance depends mainly on impulse purchases of products or services. The economic recovery across a number of countries has resulted in an increase in disposable income. All these factors have boosted the growth of the global kiosk market.
However, stringent local regulations across various regions are expected to restrict the growth of the global kiosks market in the coming years. For an operator, managing multiple kiosks might prove difficult considering various regulations across different cities.
In terms of applications, the report segments the global kiosks market into ticketing kiosks, banking kiosks, self-checkout kiosks, check-in and food ordering kiosks, postal kiosks, DVD rental kiosks, and information kiosks. The demand from each of the application segments has been assessed in the report.
The report studies the kiosk market across four key regions: North America, Europe, Asia Pacific, and Rest of the World. Various micro- and macro-economic factors in each of these regions have been taken into account while projecting the growth of the market in these regions.
Describing the competitive landscape, the report profiles some of the prominent players in the global kiosk market such as Vend-Rite in the U.S., Fuji Electric Retail Systems in Japan, Maas International in Netherlands, Coin Acceptors Inc. in the U.S., Glory Ltd. in Japan, Westomatic in the U.K., and Crane Merchandising Systems located in the U.S.
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