Transparency Market Research’s market study on the global liquid laundry detergent market presents a know-how of the market’s progression from 2013 to 2019. The report analyzes vital market indicators and trends that will influence the growth of this industry across North America, Europe, Asia Pacific, and Rest of the World. The report, titled “Liquid Laundry Detergent Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019,” is available for sale on the company website.
The liquid laundry detergent market will experience steadfast growth in the coming years, says the report. This is mainly due to the easy handling and low wastage of liquid laundry detergents as compared to detergent powders. Thus, these products are gaining acceptance and are increasingly used in place of powder detergents and soaps. Especially in emerging economies in Asia Pacific, the recently gained economic prosperity is attracting consumers towards the purchase of new products, fancy packaging and ease of use are auxiliary reasons to this.
Manufactured using a host of ingredients such as bleach, water softeners, and various enzymes, liquid laundry detergents are primarily used for residential and commercial laundry needs. The commercial applications of these products are in the hospitality industry, textile industry, laundry services, and other uses.
The flourishing hospitality industry is contributing a significant revenue to the liquid laundry detergent industry. With hotels of all sizes and classes running to high occupancy for a major part of the year, high-volume laundry operations need to be carried out for washing of bed linens, towels, etc. In modern times, these services are generally outsourced to third-party cleaning services that utilize large washers operating on liquid laundry detergents that go with the technology of the equipment.
However, liquid laundry detergents are associated with environmental hazards, resulting in hampered growth of the market. Nevertheless, with research underway for the development of biodegradable laundry detergents, the market will receive a boost.
Currently, North America is the largest market for liquid laundry detergents, says the report. However, in the coming years, Asia Pacific will emerge as a significant market for liquid laundry detergents owing to increasing consumption. In the Rest of the World region, increasing demand for liquid laundry detergents from Latin America will result in steadfast growth of this regional market.
The Top Players that operate in the liquid laundry detergent market are Henkel KGaA, Procter & Gamble Co., The Clorox Company, The Digital Corporation, Colgate-Palmolive Company, Reckitt Benckiser Plc., Church & Dwight, and Unilever N.V. among others.
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