A recently published market report by Transparency Market Research on "Diaper Market - Global Scenarios, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017," shows that the global diaper market is estimated to reach a market size worth USD 63.2 billion by the year 2017. The global market is dominated by Europe, which holds 33.3% market share, followed by North America holding 22.5% of the market share. However, with faster growth rate shown by emerging economies, North America is expected to lose its leading position in the near future and will be succeeded by the Asia-Pacific market.
The American market, unlike the other global markets is experiencing market saturation with 100% product penetration and intense competition. This has made it difficult for manufacturers to sustain the growth. A similar trend is observed in Western Europe markets too. As a result, emerging markets are growing at a faster rate, and market players are leveraging lower market penetration of diapers in these markets to their benefits.
The global diapers market is experiencing surge in demand for sanitation products. This demand is largely driven by rising population and increased awareness of personal hygiene. The changing consumer dynamics across all product segments and geographic markets has contributed significantly in supporting the market growth. Be it female hygiene products, baby diapers or adult diapers, there is a growing trend in their global demand. The same is observed for different geographic markets as well, with Asia Pacific and Latin America leading the pack.
The advent of technology has further helped in grabbing consumer attention, by providing them with easy to use hygiene solutions. Disposable diapersconstitute the largest market share and are seeing increasing investments by manufacturers in their R&D. This is as part of their effortsto come up with innovative products. A recent addition to the category has been bio-degradable disposable diapers, which have quickly caught the attention of consumers' who are more concerned aboutthe environment and prefer green products.
Many such strategies are increasingly adopted by leading market players inan attempt to bolster their market presence and enhance their growth.The report provides deep insight into market position of key market players, and the strategic evaluation of their business growth plans and activities.For presenting a clear picture and assisting in effective decision making, the report analyzes the global diaper market with a focus on individual product segments and their geographic market position.
Some of the key product categories analyzed in the report include segments such as: baby diapers, adult diapers, disposable diapers, cloth diapers,and female diapers. The report also presents comparative analysis of these individual product segments in specific regional markets. For in-depth analysis, the product segments with the highest market share namely,disposable diapers and cloth diapers, are analyzed further with reference to sub categories as well. These include sub-segments such as regular disposable diapers, super absorbent disposable diapers, biodegradable disposable diapers, flat cloth diapers, pre-fold cloth diapers, and many more.
For geographic market analysis, the global market is segmented into Asia-Pacific, North America, Europe, and Latin America. Additionally, the report includes analysis of key developing markets such as India, China and Mexico.
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