Zion Market Research has published a new report titled “Marketing Analytics Software Market for Social Media Marketing, Email Marketing, SEO Marketing, Pay per Click Marketing, Display Marketing, Video Marketing, and Content Marketing Application for Retail, Energy & Utility, BFSI, Healthcare, Media & Entertainment and Other Verticals: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022”. According to the report, the global marketing analytics software market was valued around USD 1.49 billion in 2016 and is expected to reach USD 2.81 billion by 2022, at a CAGR of 11.2% for the forecast period from 2017 to 2022.
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Marketing analytics software is becoming the vital tool in each industry for the analysis of consumer behavior. It improves the effectiveness of each marketing program by measuring the result and understanding what works best. Marketing analytics software analyzes the marketing budget allocated for online marketing activity, by knowing the best Return on Investment (ROI). Marketing analytics software allows marketers to be more proficient at their jobs and minimize the wastage of dollars.
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The marketing analytics software increases the efficiency of the marketing campaign and as well as decrease the marketing spending. The enormous rise in the number of people actively participating in a range of social media activities is considered to be one of the key factors driving the global market for marketing analytics software. The huge volumes of consumer-related data obtained from popular social media platforms hold the immense potential of uncovering trends that, when used as a basis for growth or expansion related decisions could lead to excellent returns. The rising awareness among companies related to these benefits of marketing analytics software and the continuously rising array of application areas of this software are also driving the market. The major confront faced by the vendors of marketing analytics software is to create awareness among the customers about the software and its features.
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The report offers a segment analysis of marketing analytics software market by application, by vertical and by geography. The application segment includes email marketing, SEO marketing, social media marketing, display marketing, pay per click marketing, display marketing, video marketing and content marketing. The report provides the market size and forecast through the Vertical segment which includes retail, energy & utility, BFSI, healthcare, media & entertainment and others. The regions such as North America, Europe, APAC, Latin America and the Middle East and Africa have been covered in the report.
The Key participants profiled in the report are Adobe Systems Inc, Oracle Corporation, Harte-Hanks Inc, Wipro Corporation, SAS Institute Inc, Teradata Corporation, IBM Corporation, Experian Plc and Pega systems Inc.
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