Market Research International

Global Marketing Resource Management (MRM) Market 2015-2019

Press Release   •   Aug 06, 2015 02:54 EDT

About MRM
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organizations capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
- MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
- MRM creates and develops all marketing programs and content, including production management
- MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
- MRM fulfils and helps in distributing assets and in content and knowledge management
- MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

The report's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
- Marketing reporting and analytics
- Project management software
- Financial management software
- Capacity management software
- Others (Brand and production management software)

This report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions
- Americas
- APAC
- EMEA

Key Vendors
- BrandMaker
- IBM
- Infor Orbis Global
- SAP
- SAS
- Teradata

Other Prominent Vendors
- Adnovate
- Aptean
- BrandMaster
- BrandWizard
- Central Desktop (PGi)
- Code Worldwide
- Direxxis
- Kodak
- Microsoft
- MarketingPilot (Microsoft)
- Neolane
- Oracle
- Saepio

Key Market Driver
- Increased Use of Marketing
- For a full, detailed list, view our report

Key Market Challenge
- Low Adoption of MRM Solutions among SMEs
- For a full, detailed list, view our report

Key Market Trend
- Increased Focus on Digital Media
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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