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Global Meat Market Expected to Boost the Global Sales at a CAGR of 1.8% during 2015-2020

Press Release   •   Feb 10, 2017 05:21 EST

The global Meat market recorded a -1.3% CAGR in value terms during 2010-2015, due to falling sales in most of the regions. Latin America and Eastern Europe regions were the largest hit due to high inflation and economic uncertainty in these regions. However, projected recovery in the economic condition coupled with rising consumption of Meat worldwide is expected to boost the global sales at a CAGR of 1.8% during 2015-2020. Asia-Pacific accounts for the largest market worldwide, with a value share of 30.9% in 2015, followed by North America with a share of 26.9%. Asia-Pacific also represents the fastest growing market for Meat products with a CAGR of 3.1% during 2010-2015 driven by growing population and rising middle income consumers in the region.

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Key Findings

  • Rising global population set to boost Meat consumption worldwide
  • Stricter regulations and rising health concerns represent key challenges
  • In Asia-Pacific, China and Australia are the high potential markets for Meat products
  • The global Meat market is highly fragmented with the top five brands holding less than 8% of the combined market share
  • Chilled Raw Packaged Meat Whole Cuts and Fresh Meat (Counter) categories have the highest market share for private label products in the global Meat market
  • Hypermarkets & Supermarkets is the leading distribution channel in the global Meat market
  • Film is the most commonly used packaging closure type in the global Meat market

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GlobalDatas Consumer and Market Insights report on the Global Meat market provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat Processed, Chilled Raw Packaged Meat Whole Cuts, Cooked Meats Counter, Cooked Meats Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
  • Consumer level trends: Top four consumer trends which influence Meat products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market with Case Examples/Success Stories
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Table of Contents

Executive Summary

Market Overview

Current market scenario and future outlook

Global Meat market overview what are the growth drivers, latest developments, and future inhibitors

Regional Meat market overview what are the growth drivers, latest developments, and future inhibitors

Key challenges in the global Meat market

Changes in Meat Food consumption patterns

Shift in food consumption patterns in developing and emerging markets

Shift in consumption of Meat, Prepared Meals, Savory Snacks, Bakery & Cereals, and Dairy & Soy Food, 20102020

(global and regional analysis)

Identifying high potential countries

Analysis of 50 countries on the basis of Market Assessment, Economic Development, Socio-demographic, Governance

Indicators, and Technological infrastructure

Country Analysis

Trend analysis for leading high potential countries

Case Examples/Success Stories

Competitive Landscape

Overview of leading brands globally

Overview of leading brands at a regional level with market share

Key Distribution Channels

Market share of key distribution channels global and regional level

Preferred Packaging Formats

Analysis on usage of key packaging material, closure, outer, and type for all Meat categories


Recommendations for manufacturers on key Meat categories Processed Snacks, Potato Chips, Nuts & Seeds and

Ethnic/Traditional Snacks on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets,

and Key Segments

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