Global Multichannel Campaign Management Market to Grow at 19% CAGR to 2019

Press Release   •   Sep 30, 2014 08:39 EDT

The global multichannel campaign management market will reach $2.70 billion by 2019, growing at a CAGR of 19.0% during the forecast period (2014–2019). RNR presents analysis and discussion about multichannel campaign management market, its forecasts and more is now available at ReportsnReports.com.

Increase in data through different communication channels such as mobile, call centers, emails and websites has driven the multichannel campaign management (MCM) market. The rise in customer expectations for real-time view about cross-channel advertisement and one-to-one personalized experiences with brands drive the demand for innovative marketing campaigns. Digital marketing solutions providers are focusing on this fundamental move by helping marketers to take benefit of digital channels by offering innovative multichannel campaign management solutions. Multichannel campaign management solutions offer marketers to plan, strategize, execute and supervise the extensive marketing campaigns and achieve precise results with customer segmentation and targeting.

The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.

Complete report available at http://www.reportsnreports.com/reports/298663-multichannel-campaign-management-market-by-software-by-service-consulting-training-and-support-system-implementation-and-integration-by-end-users-advertisers-publishers-enterprise-vertical-and-region-market-forecasts-and-analysis-2014-2019-.html .

The research report includes key market drivers, the current global trends adopted for multichannel campaign management market, market size of the industry, and the forecasts for the market segments and upcoming technologies. The report further analyzes the future growth potential of multichannel campaign management market in the marketing sector, the competitive analysis of major market players, the opportunities prevailing before the multichannel campaign management solution companies, and the best market practices.

The report gives a comprehensive study about the current global multichannel campaign management market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

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Table of Contents for “Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)” research report includes:

1 Introduction

1.1 Objectives of the Study

1.2 Report Description

1.3 Markets Covered

1.4 Stakeholders

1.5 Market Scope

2 Research Methodology

2.1 Market Size Estimation

2.2 Market Share Estimation

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in MCM Market

4.2 MCM Market : Software Deployment Type

4.3 MCM Market Across Various Regions

4.4 Life Cycle Analysis, By Geography

5 Market Overview

5.1 Introduction

5.2 Evolution

5.3 Market Segmentation

5.4 Market Dynamics

6 Industry Trends

6.1 Value Chain Analysis

6.2 Porter’s Five forces Analysis

7 MCM, By Software

8 MCM, By Deployment Type

8.1 Introduction

8.2 Cloud

8.3 On-Premise

9 MCM, By Services

9.1 Introduction

9.2 Consulting Services

9.3 Training and Support

9.4 System Implementation and Integration

10 MCM, By End Users

10.1 Introduction

10.2 Advertisers

10.3 Publishers

10.4 Enterprises

11 MCM, By Verticals

11.1 Introduction

11.2 BFSI

11.3 Retail

11.4 Pharmaceuticals and Healthcare

11.5 Travel and Tourism

11.6 Transportation

11.7 Media and Entertainment

11.8 Telecommunication and It

11.9 Others MCM Others Market, By Services, 2013–2019 ($Million)

12 Geographical Analysis

12.1 Introduction

12.2 North America

12.3 Europe

12.4 APAC

12.5 MEA

12.6 Latin America

13 Competitive Landscape

13.1 Overview

13.2 Competitive Situation and Trends

14 Company Profiles

14.1 Introduction

14.2 Adobe Systems

14.3 Experian

14.4 IBM

14.5 Infor

14.6 Marketo

14.7 Oracle

14.8 Salesforce.Com, Inc.

14.9 SAP AG

14.10 SAS Institute, Inc.

14.11 Teradata

15 Appendix

15.1 Discussion Guide

15.2 Introducing RT: Real-Time Market Intelligence

15.3 Available Customizations

15.4 Related Reports

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