Knowledge Hub

Global Sanitary Napkins Market Share, Growth, Trends And Forecast 2016-2020

Press Release   •   May 16, 2016 08:30 EDT


About Sanitary Napkins

The Global feminine hygiene product market is growing steadily. Feminine hygiene products include sanitary napkins, tampons, pantyliners, menstrual cups, douches, intimate washes and sprays, and feminine wipes. The sanitary napkin market can be broadly classified into two main categories: menstrual pads and pantyliners.

Menstrual pads are used during menstruation and are available in different varieties with varied absorbency level and sizes. The most popular ones are regular, thin, and ultra-thin pads. Pantyliners are used by women during their premenstrual and postmenstrual cycle or for vaginal discharge. They are also called panty shields. The use of pantyliners is still very low when compared to menstrual pads due to low awareness and marketing promotions in developing countries.

Technavios analysts forecast the Global Sanitary Napkin Market to grow at a CAGR of 4.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global sanitary napkin market for 2016-2020. To calculate the market size, the report considers the revenue generated from the global retail sales of sanitary napkins.

The market is divided into the following segments based on geography:





Download Free Sample Copy of this Report

Technavio's report, Global Sanitary Napkin Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Edgewell Personal Care Co.

Hengan International Group Company Ltd.

Kimberly-Clark Corp.

Procter & Gamble Co.

Other prominent vendors


First Quality Enterprises

Fujian Hengan Group


Millie & More

My Bella Flor


Ontex International


Playtex Products


Seventh Generation


Market driver

Increase in number of initiatives by government and other entities

For a full, detailed list, view our report

Market challenge

Counterfeit products

For a full, detailed list, view our report

Market trend

Steady demand from emerging nations

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?