MarketReseachReports.biz has featured a new market study, titled “TrendSights Analysis: Experimentation - Tempting consumers with unique, inspiring and exciting products,” to its expanding repository. In the present scenario consumer desire for convenience has been instrumental in the increasing penetration of technology in the FMCG retail space, wherein self-service checkout and contactless payment systems provide a seamless shopping experience to consumers. The search for immersive consumption experience is paving way for technology in the FMCG space, which was the game of mom-n-pop shops at one time.
There are several factors benefitting the expanding product line of FMCG products. Changing buying patterns with adventurous consumers seeking a break from routine products and looking for novel and fashion-forward products is one of the primary factors having a positive impact on the sales of FMCG products. The increasing risk-taking appetite of consumers with rising purchasing power is bringing a sea of change in the FMCG space. Increasing global travel because of which an increasing number of consumers enjoy experimenting products from different cultures is also a notable trend that has come to the fore in the FMCG space. Attractive packaging, freebies and shopping coupons are some other attractions that are enticing consumers to purchase new line of products in the FMCG space.